Marketing

The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.

Capturing live sports is the white whale for CTV streamers. Live sports broadcast rights are the surest bet for streamers to grab market share and reach audiences that are watching TV at the same time, rather than binging hand-picked shows on demand. Not to mention recent changes in the national sports zeitgeist – like the

In this week’s Media Briefing, Digiday’s executive editor of news Seb Joseph talks to publishers to find out what they think about Scope3, the ad platform AppNexus co-founder Brian O’Kelley is pitching as the answer to the ad tech ecosystem’s many problems. Turns out, publishers aren’t convinced this is the answer they need. Publishers have

Increased AI usage carries with it some serious environmental implications. But the team at Scope3 believes that selective, strategic use of AI upfront can reduce emissions down the line, especially when it comes to notoriously inefficient sectors like ad tech. The post Scope3 Announces New AI Products To Reduce Ad Tech’s Growing Carbon Emissions Levels

Scope3 has unveiled an AI-powered agentic AI platform that aims to tap a trifecta of hyped ad tech topics: AI, curation and brand safety. The updates announced today leverage large language models and other agentic AI capacities to help improve programmatic advertising and brand safety while also creating a more transparent supply chain. This ambitious

Tariffs are taking effect in the US, and advertisers are shook. According to a survey conducted by the IAB in February, 94% of advertiser decision-makers in the US are worried about the impact of tariffs on ad spending, and 45% say they plan to reduce overall ad spend in the coming months. Their reaction isn’t

The exec details a deal with basketball league Unrivaled and shares lessons learned from the brand’s 10 years at the PGA’s Players Championship.