The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and accelerate campaign execution.
Estée Lauder continues generative AI push with Adobe integration Read More »
Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.
TikTok ad revenue could top $32B — if it doesn’t lose its biggest market Read More »
Robert F. Kennedy Jr. is a longtime critic of pharmaceutical companies running commercials on television. Now that he’s been appointed Secretary of Health and Human Services, he has an opportunity to do something about it. Last year, drug manufacturers spent $34.7 billion on advertising, with just over one-third going to linear TV. A potential ban…
Infographic: A Future Without Pharmaceutical Ads on TV? Read More »
Adrienne Scordato and her husband, advertising creative Mark Taylor, had just moved into their new home in San Diego when Covid lockdowns began in 2020. Soon her clients at Atrium PR, the agency she founded in 2014, began putting their accounts on hold. Stuck at home with a lot more time on her hands, Scordato…
Atrium PR’s CEO Turned Her Love of Jewelry Into a YouTube Channel Read More »
The Big East men’s basketball tournament hasn’t been immune to the drastic changes in collegiate sports, but the event anchors its March Madness marketing strategy to its one certainty: its home at New York’s Madison Square Garden. Founded in 1979, the Big East started its men’s tournament at the Garden in 1983 as a nine-school…
How New York Drives Big East Basketball Marketing Wins Read More »
It’s obvious that publishers and advertisers have a lot to offer each other. And yet, based on the way advertisers have dealt with publishers over the years, you’d think they were sworn enemies. This is far from how things play out with major walled gardens like Meta and Google. There, ingenuity and openness prevail. The
To Compete With Walled Gardens, The Open Web Needs More Collaboration Read More »
Who controls the retail media (RMN) budget? Plus, this year YouTube will close out the upfronts The post Can’t Spell “Retail Media” Without “Me”; Spotter’s Starting Spot appeared first on AdExchanger.
Can’t Spell “Retail Media” Without “Me”; Spotter’s Starting Spot Read More »
This week’s Future of TV Briefing looks at what TV network owners’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business. Fourth and long YouTube’s original programming, A+E Networks’ new name and more We want to hear from you. Take this quick five-minute survey to help Digiday learn how to make
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s been just over two years since YouTube started a revenue share program for Shorts. Last year saw a growth in brands’ usage of YouTube, but this year usage has dropped off. At the same time, more brands are
Marketers are probing deeper on ad tech fees. Their long, almost Sisyphaen quest to figure out how much ad tech vendors are pocketing from their programmatic dollars has taken yet another turn. “The big push from agencies at the moment is fee transparency,” said Matt Sattel, chief revenue officer at OpenX. Continue reading this article
