Marketing – Page 55 – Experiential Design Group

Some micro influencers find promising security in brand ownership over sponsorships

What happens when MrBeast isn’t MrBeast anymore, and the hype has died down? It’s the question Colin Rocker found himself asking before inking his first ever investor deal earlier this month with Favikon, a creator platform. Related Insights The Creator Economy MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t […]

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WTF are brand health metrics?

Marketing /

Subscribe: Apple Podcasts • Spotify Talk about a blast from the past. The phrase “brandformance” is becoming popular across the ad industry again as marketers push to once again marry brand and performance marketing. Call it a performance marketing correction. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest

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The FTC Bars Kochava From Selling Sensitive Data Without Consent

Marketing /

It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now, the two have finally reached a settlement. On Monday, the FTC filed a proposed order in the US District Court for the District of Idaho that would bar Kochava and its data‑broker subsidiary, Collective Data

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Paramount’s WBD Deal Nears The Finish Line As Streaming Revenue Climbs

Marketing /

Paramount Skydance finished the first quarter with $7.3 billion in revenue, representing a 2% year-over-year increase. Meanwhile, its planned acquisition of Warner Bros. Discovery is proceeding apace. It expects to finalize the deal by the end of Q3. The post Paramount’s WBD Deal Nears The Finish Line As Streaming Revenue Climbs appeared first on AdExchanger.

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Dollar General bridges onsite, offsite retail media with new solution

Marketing /

Brands will be able to activate and optimize offsite and onsite inventory within The Trade Desk for the first time through an integration supported by Kevel.

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Losing Traffic To AI Search? Do More Video, Says Major League Fishing’s Jared Collett

Marketing /

In ad ops terms, Major League Fishing has more in common with the average online publisher than the average professional sports association. The post Losing Traffic To AI Search? Do More Video, Says Major League Fishing’s Jared Collett appeared first on AdExchanger.

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