Marketing

Brands are worried about how they show up in LLMs as calls for AIO strategies reach a fever pitch. There’s urgency to this topic: an estimated 30% of shoppers are using AI for product research, according to a recent Brainlabs report. A year ago, that figure was just 12%. With any new popular methodology comes […]

This story was originally published on sister site, Modern Retail. One of the best-known arts and crafts retailers in the U.S. has lifted the curtain on how its new Google Gemini-powered AI assistant has performed so far. Michaels formally announced “Ask Mike” — its first customer-facing AI shopping assistant — on July 21. Ask Mike aims

The ad industry doesn’t have a price for AI yet. That doesn’t mean nobody’s paying for it. One CMO found that out mid-negotiation. Deep into a holdco renewal on a media account, they got an offer nobody put in front of them before. The holdco would eat the entire AI infrastructure bill provided 70% of

Omnicom wasn’t ready to announce the move yet, but word leaked out last week that the holding company’s media agency group is folding Hearts & Science and Mediahub together into one agency that will operate under a new name and brand. And it may not be the last move the holding company makes in simplifying

Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is taking a stab at advancing the capabilities behind its own pause ad formats. The post How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads appeared

Amazon’s million-dollar sellers are revolting against changes that undercut their margins and change where their ads run. From inside a meeting of these discontented sellers, AdExchanger Senior Editor James Hercher shares how they are fighting back – and why Amazon made these changes. The post Amazon’s Million-Dollar Seller Revolt appeared first on AdExchanger.