Marketing

Linear TV is grabbing attention once again. This time as the broadcast and streaming media worlds are being tied together by major M&A deals. There’s the recent news of Fox’s $22 billion acquisition of Roku and Paramount’s merger with Warner Bros. Discovery (will it be PWBD? Or another rebrand? TV Land waits on tenterhooks), which […]

Matt Wasserlauf, CEO, Blockboard For years, the advertising industry had a convenient villain: fraud. It was real, it was measurable and it gave everyone something to blame when performance fell short of expectations. Brands hired verification vendors, agencies added line items to media plans and the industry collectively agreed that the problem was bots, not

Practical insights for marketers looking to make an impact on their companies.

The research, created in partnership with WPP, examined how people on the platform gain insights into brands and make buying decisions.

The acquisition, which ADWEEK reported last month, creates a scaled portfolio of lifestyle brands with a large events footprint.

Google Ad Manager (GAM) wants to make it easier for publisher ad ops teams to troubleshoot campaigns. And – you’ll never believe it – the solution is an AI chatbot. GAM is currently beta testing the new customer service chatbot, called Ask Ad Manager, with select publishers, the company announced Thursday. The tool will gradually

Every time an ID hops from platform to platform, it gets less accurate – and in programmatic, there are a heck of a lot of hops. The post Magnite Adds A Data-Quality Layer To Its CTV Inventory appeared first on AdExchanger.

The ecommerce giant is also bringing ads to ChatGPT and Microsoft.