Marketing

Happy Q4 earnings season! This is the time of year when the biggest brands disclose their full-year results and report on their make-or-break holiday seasons. And it’s not been an easy few weeks for some of America’s biggest CPG brands. Companies like Procter & Gamble, Pepsi and Colgate-Palmolive are contending with cautious consumers and shrinking

Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance’s difficult week. The post Influence, At Half The Cost; Are ChatGPT Ads On Target? appeared first on AdExchanger.

AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months. If CES was any indication, there is no sign of this slowing down. Yet, although everyone’s talking, few are seeing real results. New research from AdExchanger and Comcast Advertising found that 77% of advertisers agree

Amid a federal immigration crackdown that’s produced widespread allegations of law enforcement misconduct and resulted in the high-profile deaths of two US citizens, the state of a local news publisher’s advertising business can seem inconsequential.  But the Minnesota Star Tribune has to deal with how its duty to keep the public informed impacts its monetization

Across industries, marketing teams are navigating a brutal equation: shrinking budgets, leaner teams and rising performance pressure. In this environment, platforms like Meta and Google dominate the ecosystem. Their unrivaled scale and AI-powered technology make them safe bets for marketing and user acquisition. But as these leaders push further into automation, they’ve reduced the manual

Even before Snapchat fully scales its newly unveiled creator subscriptions program, high-earning creators on the platform say it provides a reliable revenue stream with minimal content lift — encouraging amid the instability of other social algorithms. “I never have a day where I’m making less than $200,” said Josh Horton, who has amassed 624,000 followers