Any brand can erase MFA from its programmatic spend – if it wants to. That’s according to the ANA and TAG TrustNet’s second quarterly Programmatic Media Transparency Benchmark report. The ANA previewed the report, which is set to be released in November, at its Masters of Marketing event in Orlando, Fla., on Thursday. By implementing […]
Discover Wiped Out MFA Spend By Following These Four Basic Steps Read More »
AI is revolutionising the marketing landscape, from customer understanding to content creation and performance measurement. Snowflake’s third annual “Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving in a World Redefined by AI, Privacy and Data Gravity” report offers an examination of how organisations are adapting to an AI-driven marketing landscape whilst juggling privacy…
Snowflake: AI is revolutionising the marketing landscape Read More »
Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing closer together.
Columbia revamps creative strategy with new top marketer, agency Read More »
It’s more challenging to get a marketing job today than it was five years ago, according to 68% of industry professionals surveyed by CMI.
The marketing job market: Here’s what the numbers say Read More »
The “set-jetting” phenomenon means TV advertising and, more specifically, CTV advertising is a natural fit for travel brand Expedia promote its service. The post How Expedia’s TV And Digital Teams Became Travel Buddies appeared first on AdExchanger.
How Expedia’s TV And Digital Teams Became Travel Buddies Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Exclusive Distribution Deal appeared first on AdExchanger.
Comic: Exclusive Distribution Deal Read More »
The term “data clean room” has gotten co-opted. Plus, a useful one-pager on the new baseline standards for DTC marketing. The post Don’t Hate, Collaborate; Getting Closure On Disclosures appeared first on AdExchanger.
Don’t Hate, Collaborate; Getting Closure On Disclosures Read More »
The long-standing partnership between X and the NFL is about to expand once again. By the end of the year, the professional football league will have an even bigger presence on the social network with the launch of the “NFL Portal,” according to an executive with knowledge of the plan. Details are still under wraps,
X is set to expand its NFL content partnership with new portal Read More »
Sports stars are beginning to take greater control of their media careers before their playing careers have finished. This year, we’ve seen athletes including England soccer captain Harry Kane, Portuguese soccer star Cristiano Ronaldo (measured by followers across social platforms, he’s the most popular sportsman in the world) and NFL player Travis Kelce work to
Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as it turns a profit for the first time. Spotify is piloting an SSP, Spotify Ad Exchange (SAX), focused on video ads to scale its automated advertising solutions, according to an Oct. 22 Axios
Spotify tunes up its ad tech as it looks to attract even more ad dollars Read More »
