Marketing

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Check Your Specs appeared first on AdExchanger.

Pine Away The Trade Desk has taken an unprecedented bruising recently. In Q4, TTD missed its guidance for the first time ever, precipitating a major investor sell-off.  Then, this week, Digiday chronicled the weakening ties between TTD and key agency partners. Meanwhile, Adweek reported that buyers and publishers bemoan TTD’s supposed product improvements, including its

YouTube is turning 20 next month and if there’s one thing the company wants you to know, it’s just how big it is. The numbers are staggering, but what do they really mean? Digiday has sifted through the data to find the numbers that actually matter. Here’s what you need to know: YouTube has become

Creators are utilizing Substack’s live video co-hosting features to grow their audiences — and their subscriber counts. It’s been one month since Substack enabled video posts — previously a desktop-only function — on its mobile app, and two months since the platform expanded live video to all creators, with the ability for creators to team up and

There’s a talent problem in the media agency world, and it starts at the bottom — meaning the entry level.  (There’s a whole different talent problem in the C-suite as well, as a steady dribble of executives leave one holding company for another — but that’s a story for another time.) The rising use of

It’s been almost a year since Google rolled out its AI-generated search feature AI Overviews, and publishers still know very little about how it’s impacting their referral traffic. Last week Google introduced AI Mode, an experimental feature for search, which lets users ask follow-up questions without leaving the page, as part of an overall AI

As the tit-for-tat tariff fight between the U.S. and Mexico, Canada, China and the European Union continues, marketers are watching closely — and worrying. To recap: President Donald Trump announced 25% tariffs in February then put them off for a month before re-tabling the issue last week, leading to another postponement for Mexico and Canada.

With the rapidly evolving world of digital marketing, firms are constantly searching for new ways to engage consumers, personalise interactions and optimise their time and efforts. Enter Artificial Intelligence (AI). This has been an absolute game-changer for marketing automation, revolutionising the way brands communicate with audiences. It’s no longer science fiction. From chatbots and predictive…