Even though the FIFA World Cup 2026 is more than a year away, Telemundo is getting a head start with the debut of a new late-night talk sports show that has an emphasis on soccer. On March 10, Telemundo premiered El Pelotazo, which airs live seven days a week and is hosted by Veronica Rodriguez,…
How Telemundo’s New Late-Night Sports Show Is Building Up to the World Cup Read More »
The Big 12 Conference spent the last several years rebranding itself, but a combination of campaigns, championships, and cultural shifts made it official. Big 12 Commissioner Brett Yormark took his job in August 2022, a little more than a year after the Supreme Court allowed athletes to benefit from name, image, and likeness rights deals,…
Big 12 Conference Rebrand Follows College Sports Reinvention Read More »
VML’s BAV Group, a specialty practice focused on data-driven branding, promoted Laura Jones to global CEO. She was previously chief strategy officer (CSO). Jones has been with BAV Group for nearly 10 years, assuming the CSO role in December 2020 and serving as the unit’s commercial and strategic head. Prior to that, she worked in…
Laura Jones Promoted to Global CEO at BAV Group Read More »
Artificial intelligence (AI) is opening up a world of possibility for businesses across all sectors. Supporting a host of professional services, from data processing and research to content creation and ideation, it’s become the ultimate labour and money saving tool, and its potential is only just beginning to be tapped. For marketing agencies, this is…
How AI is impacting marketing agency pricing Read More »
Lawyers are your friend, even when they ask you to take your medicine. Yeah, it’s a slightly mixed metaphor, but it accurately describes the dynamic that exists between many business people and their legal counsel. “When you go into the doctor’s office, you have the white coat syndrome,” Alysa Hutnik, a partner at Kelley Drye
Your Privacy Lawyer Just Wants To Help You Read More »
Over the last few months, the subject of principal media (PM), or principal-based buying, has entered the ad tech zeitgeist. Principal media is the process where media agencies purchase media in advance, in bulk, and then resell it to their clients, often at a price that is higher than they paid but lower than what
Principal Media Has Potential, But Only With Strong Quality Controls Read More »
Omnicom and IPG have both received additional information requests from the FTC about their merger. Plus, publishers don’t know how AI overviews fit into their referral traffic. The post The Omnicom-IPG Merger Gets A Second Look; Publishers Clash With Google AI Overviews appeared first on AdExchanger.
The Omnicom-IPG Merger Gets A Second Look; Publishers Clash With Google AI Overviews Read More »
By the looks of Target’s latest earnings call, its ad business continues to be a bright spot for the retailer. Last year, Target’s ad business raked in $649 million in revenue, up 25% from the $522 million it pulled in the year prior. But for all its growth, Target is the David to the Goliaths
Target’s ad business had a good year, but can it become a retail media powerhouse? Read More »
Related Insights The Programmatic Marketer Scope3 aims to upend ad tech with an ‘agentic platform’ for ‘effective, responsible advertising’ Read More Last week, Scope3 made a series of product announcements, touching on two of the hot-button issues in ad tech right now: brand safety and ad curation. This is a further sign that competition in
Scope3’s latest launch is as much about the economics of ad tech as it is about AI Read More »
Agency holding companies are gradually remolding themselves. No longer constellations of disparate talent, some of them now behave as “operating companies”. That’s partially a branding trick, but behind the marquee, units like WPP’s Choreograph, or Omnicom’s Omni provide real connective tissue. And in the pitch room, they’re becoming ever more important. Take Havas, for example.
