You wouldn’t think that old-school marketing tactics on coffee cups and pizza boxes would appeal to social media natives like Gen Zers — yet that’s what a new ad marketplace for on-product campaigns is all about. The new platform Anvara, founded by two Gen Z entrepreneurs who met in college, aims to make the media […]
Two Gen Z founders want to change the OOH ad marketplace for their generation Read More »
With a week to go until Election Day, emotions are running high on both sides of the aisle. And on Monday night, those emotions boiled over into public view on CNN’s NewsNight with Abby Phillip when conservative commentator Ryan Girdusky made a bigoted remark to fellow panelist, Mehdi Hasan. Phillip immediately took point on lowering…
Abby Phillip Addresses Ryan Girdusky Controversy: ‘It Was a Racist Comment’ (Exclusive) Read More »
Reddit is soaring on better-than-expected revenue growth. The company reported just over $348 million in Q3 revenue, up 68% YOY, which blew away estimates, while ad revenue for the quarter was $315.1 million, a 56% YOY increase. Reddit’s stock price was up over 20% in after-hours trading. COO Jen Wong credited an increase in delivered
Reddit’s Ads Biz Exploded In Q3, Albeit From A Small Base Read More »
Mary Anne Fox has been named vice president of programming for New York ABC-owned station WABC. In her new role, Fox will oversee the programming strategy for all non-news programs across WABC, including Live with Kelly and Mark. This position was previously held by esteemed television executive Art Moore. “Mary Anne Fox brings a wealth…
WABC Names Mary Ann Fox VP of Programming Read More »
Over 20 brands in the agency’s portfolio leveraged its dedicated marketplace to prioritize and monetize women’s sports advertising.
GroupM doubles advertiser spend on women’s sports within months Read More »
Nicolle Pangis, formerly CEO of Ampersand, will bring a data-driven approach to the streamer as it continues to scale its advertising business.
Netflix taps new VP of advertising as ad biz prepares for crucial 2025 Read More »
On Tuesday, self-serve CTV platform Vibe.co announced its new suite of four different AI-powered features, including a video ad generator. The post Vibe.co Hopes Its AI Tools Will Help Bring Back The Wacky Local TV Ad appeared first on AdExchanger.
Vibe.co Hopes Its AI Tools Will Help Bring Back The Wacky Local TV Ad Read More »
Kara Ullmann, head of political, U.S., Seedtag As the presidential election dominates headlines and airtime, it’s easy to overlook the races that happen further down the ballot. Yet, these congressional, gubernatorial and local elections can significantly impact voters’ everyday lives. When reaching and persuading voters in these smaller, often more targeted races, contextual advertising and
Transforming down-ballot campaigns with contextual advertising and CTV Read More »
Marketers are handling a wider range of functions, including generative AI, but encountering barriers in relation to budgetary and structural support.
McKinsey: CMOs feel unprepared as duties pile up Read More »
The company reportedly wants to reduce its reliance on data from Microsoft’s Bing and Google at a time when all three are battling for AI supremacy.
Sociable: Meta is developing a search engine to power its AI chatbot Read More »
