Marketing

Liner, a South Korean AI search engine, has been testing ads in the U.S. and Europe using a traditional cost-per-click model. But unlike Perplexity, which is working to attract advertisers with a CPM model, Liner thinks CPC is still more measurable. The company is currently testing three formats: ads that show up above and below […]

AI marketing strategy has transformed from a speculative experiment into a critical business driver, with companies now seeking measurable ROI rather than simply testing capabilities, revealed HubSpot’s senior marketing director APAC, Kat Warboys, at the recent Digital Marketing World Forum (DMWF). In her session “From Hype to Reality: AI’s Evolution from Buzzword to Growth Essential,”…

There’s been no shortage of headlines in the last year detailing how X (formerly Twitter), under current owner Elon Musk and CEO Linda Yaccarino, has had a fraught relationship with the advertising industry — sometimes resulting in legal swings taken at some of its players.  Market research firm Forrester on Tuesday issued guidance to its

Tina Iannacchino, vp of publisher partnerships, North America, Seedtag As consumers shift from traditional cable to on-demand streaming services, advertisers can reach and engage targeted audiences more effectively than previously possible. However, the challenges of disparate log-level data and inconsistent data-sharing practices have stymied the potential of CTV. To fully unlock the power of CTV,

Forget ramping up. Maybe it’s time for the online advertising industry to ramp down. That’s the idea behind InfoSum’s guerrilla marketing campaign, which launched this week to coincide with LiveRamp’s annual RampUp conference, held this year at the Marriott Marquis in San Francisco. The campaign, which includes out-of-home activations, is targeted at the more than 2,000 marketing

As the lines between the gaming and non-gaming worlds continue to fade, gaming publishers are unlocking a massive opportunity: non-gaming advertisers. We’re already seeing a surge of in-app advertising (IAA) spend from non-gaming advertisers, but we’re about to see the flood gates opened by a major tech innovation: modern machine learning (ML) algorithms that turbocharge

For publishers, digital advertising is a lot like playing craps, says Justin Wohl, VP of strategy at publisher tech platform Aditude. Just like at the craps table, the programmatic ecosystem is filled with noise from hangers-on shouting suggestions for new, risky bets publishers should take, Wohl says, on this week’s episode of AdExchanger Talks. But

Amazon is still lowering its Prime Video ad rates across the board. Plus, there are disadvantages to being a big tech giant. The post Amazon’s Discount CTV; Will The Upfronts Ever End? appeared first on AdExchanger.