Marketing

The halfway point for the looming TikTok ban has passed, leaving more questions than answers – not only for users, but for advertisers, marketers and creators alike.  Back in January, TikTok was temporarily banned in the U.S. before President Trump signed an executive order extending the ban deadline for 75 days, marking April 5 as […]

Media agencies are finding more uses for AI to automate routine campaign tasks, but when it comes to creative content, the technology still fails to impress. At the Digiday Media Buying Summit in Nashville, agency leaders said generative AI still falls short in delivering high-quality creative output, even as more companies leverage AI to optimize

The growing contrast between different creator platforms’ approaches to moderation has made some creators in marginalized groups, such as women, queer creators and creators of color, view Twitch as a digital safe haven. Creator Joseph “Halfmoonjoe” Birdsong, who identifies as gay and said he has a mostly female and queer audience, focuses most of his time on

Uber ended 2024 with its strongest quarter ever, posting 20% year-over-year revenue growth of $12 billion in Q4 – due in no small part to Uber Advertising. The post How Accenture Song Helped Uber Advertising Streamline Its Ad Sales Process appeared first on AdExchanger.

The owner of Blue Apron and Grubhub gains a creative studio and CTV know-how in Tastemade as it looks to ramp up ad programs for brands.

The campaign comes as Peroni’s parent company looks to expand its portfolio of nonalcoholic options during a period of market growth.