The marketers leveraged Stagwell’s ARound augmented reality platform to engage sports fans with branded experiences during live sports broadcasts.
Uber Eats, Princess Cruises debut in-stadium AR experiences with LA Rams Read More »
A cadre of digital creators is accusing Twitch of antisemitic acts — and pressuring advertisers to pull their spending from the platform accordingly. Thus far, it’s unclear whether brands have changed their approach to advertising on Twitch as a result. The group of online organizers, led by creator Dan “DanCantStream” Saltman, has centered its criticisms of Twitch around
More than 1 million advertisers used its AI products in the past month, while features like Image Generator are helping drive conversions.
Meta’s generative AI tools find purchase with users and advertisers Read More »
The media giant is helping brands take advantage of an audience that consumed more than 10 billion hours of content during the 2023 holidays.
Inside Disney’s increasingly global approach to selling holiday ads Read More »
On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio. The post Exclusive: Samba TV Acquires Semasio To Beef Up Its Contextual CTV Targeting appeared first on AdExchanger.
Exclusive: Samba TV Acquires Semasio To Beef Up Its Contextual CTV Targeting Read More »
For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating particular shows before deciding whether to run ads, said Michael Consolazio, VP and digital brand standards lead at GroupeConnect, a division of Publicis Groupe. There
Acast Taps Barometer To Build Brand-Safe Podcast Marketplaces Read More »
Hi Readers, James Hercher here with the AdExchanger Commerce Media Newsletter. Thanks for reading! And Merry Glitchmas to those who celebrate. In the world of online advertising on big walled-garden platforms – Meta in particular – October through November truly is the season of giving. Of giving advertisers ulcers and panic attacks, that is. ’Tis
Meta Advertisers Prepare For A Holiday Season Of Gifts And Glitches Read More »
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whose Funeral? Google Search upended online traffic earlier this year with a core update as a follow-up to its “helpful content update” last September. The long and short of it is this: Many niche and independent publishers saw a 70% to 90% decline
The Washington Post and the Los Angeles Times’ subscription businesses took a hit last week after the two publishers announced they would not endorse a presidential candidate this year. Hundreds of thousands of subscribers reportedly canceled their subscriptions over the decision. But other publishers, such as the Guardian and The Philadelphia Inquirer, reiterated their endorsements
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The build-up to the U.S. presidential election has almost reached its peak, and publishers’ activity on the social platform formerly known as Twitter has shown a similar rise — but the group remains hesitant to actually invest money in
