Marketing

Nvidia GTC (GPU Technology Conference) 2025 is taking place this week in San Jose, Calif., and the giant chip manufacturer has unveiled a range of AI capabilities across a range of industries, with marketing companies like Accenture and S4 Capital’s Monks both showcasing their partnerships.  On Tuesday’s keynote, Nvidia CEO and founder Jensen Huang detailed […]

This article was first publish by Digiday sibling WorkLife As AI remakes virtually every industry and everyone’s way of working, laid-off professionals in Big Tech are discovering that their skills are in hot demand in some of the most unexpected places — and HR people searching for tech talent are reaping the benefits. The tech

Marketers and agencies are grappling with divisions over who exactly controls retail media spend, seemingly causing a trickle-down effect on how retail media deals are brokered. The rise of retail media networks has happened fast. By 2028, retail media is expected to account for almost a quarter of all U.S. media spend, according to eMarketer.

This week’s Media Briefing looks at six publishers’ 2024 earnings reports and latest earnings calls to look at how their businesses fared last year, compared to 2023. The gist is, most of them saw advertising revenue rebound and subscriptions continue to grow year over year. Some publishers see a rebound in digital ads and subscriptions

It took two bitter lawsuits and the airing of a lot of dirty laundry, but LG Ads is finally on track to go public by the end of Q2. And when it does, Ashish Chordia knows just what’s he’s gonna wear. A branded Alphonso t-shirt, which he’s been saving for over a decade for that very

Whoever coined the term about herding cats probably knew what it was like trying to get dozens of ad agency partners around the world to work together. Mark Zomick, Colgate-Palmolive’s senior product manager for global information systems, spent most of his career at agencies, including at GroupM and Zenith, before moving to the brand side.

We know what you’re thinking: Not another newsletter about ad tech and platforms.  Fair. There’s no shortage of industry updates flooding inboxes, all offering variations on the same headlines. But the Ad Tech Briefing is something different. This isn’t just a rehash of the week’s events. It’s a space where our reporters, led by Digiday’s

The UK’s Online Safety Act officially came into force on Monday, March 17, 2025, granting industry regulator Ofcom (the Office of Communications) extensive new powers to hold social media platforms accountable for illegal content. Under the legislation, technology companies have to take proactive measures to detect and remove harmful material or face penalties of up…