Marketing

OpenAI’s ChatGPT will launch a web search engine. Plus, this year’s $12-billion-plus deluge in political advertising has priced brands out of certain markets. The post Meet ChatGPT Search; Brands Can’t Compete With Political Ads appeared first on AdExchanger.

Media agencies seem to find themselves in some sort of hot water with clients at any given time since they first started getting unbundled from creative agencies. (Although the argument could be made it’s better to be talked about than not at all, which seems to be the fate of most creative shops of late.)

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The holiday shopping season can be hard to predict, but that doesn’t stop brands and retailers from doing their best to plan accordingly for the most important shopping time of the year. This year, brands and retailers expect their

Ahead of the upcoming presidential election, brands have pushed for influencers to be apolitical as well as planned “dark periods” where they’ll pause influencer marketing campaigns. That will likely be the new norm even after Election Day, but influencer marketing and agency execs believe it’ll usher in a new era of marketers getting to know

Cristiano Ronaldo’s YouTube channel, UR Cristiano, has added to the Portuguese soccer star’s already considerable commercial clout. The channel gained 1 million subscribers in the first 90 minutes after its July debut, and has grown to 65.9 million subscribers at the time of writing, per YouTube. But while its audience is organic, the machine behind

Brands like Ford Motors, John Deere and Molson Coors, among others, have reversed course on their diversity, equity and inclusion commitments. The shift is leaving multicultural and diverse-owned agencies grappling with the fallout. With a polarizing presidential election coming to a head tomorrow, hot-button issues like reproductive rights and affirmative action are now front and

Waldo, of “Where’s Waldo?” fame, travels the world but only feels seen upon returning home and receiving a thoughtful gift in the platform’s campaign.

To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization. The post The Culture Clash Underneath Creative Ad Tech appeared first on AdExchanger.