Marketing

2025 is shaping up to be a brutal year for publishers hoping programmatic ad auctions would keep the cash flowing.  Things are so bleak that not one would speak on the record about their dwindling fortunes. Better to suffer in silence than to become the industry’s next cautionary tale. “There’s still quite a lot of […]

This story was originally published on sister site, Modern Retail. For emerging brands, launching in big-box retail is often the ultimate distribution goal. But launching in thousands of Walmart or Target doors at once also comes with expensive operational challenges. In fact, some brands are saying no when these retailers come knocking, choosing to focus

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to weed holiday 4/20.

What’s next after launching a retail media network? Becoming a social ad network, apparently. The post Best Buy Ads Has A Tool That Make Its First-Party Audiences Addressable On Meta appeared first on AdExchanger.

The IAB Tech Lab is having its Howard Beale moment with the web browsers. “We’re mad as hell, and we’re not going to take it anymore,” said IAB Tech Lab CEO Tony Katsur. Through excessive limitations on data collection and monetization, the browsers have created “a hostile environment” for publishers to monetize in, he said.

Generative AI advocates hype the technology’s ability to liberate workers from tedious tasks. As it turns out, that use case is well suited to the curation craze sweeping digital advertising. The process of setting up curated private marketplaces (PMPs) for bespoke audiences and vetting what inventory gets included can be incredibly time-consuming and tedious for