Marketing

Snapchat probably isn’t the first thing you think of when you hear “CRM,” but Snap is trying to change that. The post Snapchat’s New Lead Gen Tools Help SMBs Seal The Deal With New Customers appeared first on AdExchanger.

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era.  As we mark the 30th anniversary of that monumental milestone, I can’t help but draw parallels between that moment and the

Nielsen has received accreditation from the MRC for a product that integrates a broadcaster or media company’s first-party streaming data into Nielsen’s TV panel ratings.  Plus, Google launches a curation service that bundles ad inventory within its own Google Ad Manager. The post Don’t Forget To Vote! (And Also Some Stuff About Nielsen And Curation)

Today’s presidential election in the U.S. — and its (fingers crossed) hopefully quicker and smoother than 2020 outcome — has rightfully dominated the advertising and media landscape during a crucial time period for marketers. Once the results shake out, marketers plan to go full steam ahead on holiday marketing, with a focus on Black Friday

Clip It — the Roblox version of TikTok — crossed the billion-view threshold yesterday. To take advantage of the hype, the game’s creators are developing an advertising product that combines some of the strengths of both custom-branded Roblox spaces and the platform’s programmatic ads.  The user experience of Clip It is similar to that of

This story was first published by Digiday sibling WorkLife In the months leading up to the U.S. presidential election, managers have reported increasing incivility in the workplace over politics — so much so that many are having staff work from home on Election Day, and even election week — with an immediate outcome unlikely. Four in 10

The ad tech showdown over “curation” may fizzle out before it even sparks: Google is now in the mix. Yesterday, Google Ad Manager unveiled a series of new curation services involving a raft of partnerships, tacitly acknowledging the strategic significance posed by the latest buzzword in ad tech. “This is an important step for the

Election Day is here, and new ad spending data reveals the intense and targeted push seen in swing states as campaigns for Vice President Kamala Harris and former President Donald Trump delivered last-minute messaging. Presidential campaigns spent $2.6 billion on ads from Super Tuesday through Nov. 1, according to ad-tracking firm AdImpact, which found Democrats

Subscribe: Apple Podcasts • Stitcher • Spotify If generative AI is meant to be more tool than threat to media companies, publishers will need to come up with systems governing their use of the technology. For Dow Jones, that responsibility falls to the company’s AI steering committee. “The function of this cross-functional steering committee is