Marketing

Interacting with AI-powered search feels remarkably like chatting with a friend – someone who listens, understands, and responds thoughtfully, without overwhelming you with irrelevant advice or unnecessary information. Unlike traditional search engines such as Google, which rely on keywords and often feel robotic or transactional, AI search processes natural-language questions and retains context during a…

Publishers still live in fear of being unknowingly branded as a shady made for advertising (MFA) site – and losing out on ad revenue as a result. Pubs fears have not been dispelled by industry efforts to redefine MFA as “made for arbitrage” and to focus on avoiding sites that squeeze as much revenue as

As privacy regulations and enforcement grow more complex, companies must keep up with key developments and continue partnering with privacy experts to understand their practical impact. One notable development that flew under the radar in recent months is the Supreme Court’s decision to overturn the long-standing doctrine of Chevron deference, established by the Supreme Court’s

Pinterest is being overrun with low-effort generative AI slop. Plus, Stagwell partially credits its 14% growth last year to – you guessed it – AI. The post The Enslopification Of Pinterest; Stagwell Beats WPP On Growth appeared first on AdExchanger.

When consultant Matt Ryan emerged from last month’s meeting with the CEOs of Omnicom and IPG, one thought stuck with him. Between their fanfare over the proposed union and the swift clap backs from rivals, it’s clear the holding company era is finished. The future belongs to operating companies, where agencies function as a cohesive

DoubleVerify and Integral Ad Science have spent years as rivals focused on brand safety and verification, tasked with protecting the world’s biggest brands from showing up in problematic places. However, as recent reports show, things can slip through the cracks. Now, they’re moving beyond the open web, using AI offerings — some built internally and

Bit by bit, more advertisers are beginning to use contextual targeting approaches for their programmatic media investments. Signal loss from the gradual decline of the third-party cookie, rising esteem for contextual targeting firms’ AI capabilities, and the recent Adalytics investigation into ad tech’s role in monetizing child sexual abuse material (CSAM), have each given marketers