Marketing

Last week, Samba TV confirmed its purchase of Semasio, a development that dealmakers hope represents the recent trickle of mergers and acquisitions in ad tech that will flow into a more consistent pipeline. Given that the economic and political climate (both macro and micro) would theoretically further facilitate such activity, such aspirations are gaining momentum. […]

Trump won the 2024 election. To discuss how paid media played a role (and didn’t) in his victory, we bring on guest Jordan Lieberman, CEO of Power Interactive. The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle. The post The Role Of Ad Dollars In The 2024

In a new spot, former NFL player J.J. Watt is trapped in a Dick’s store after closing, leading to a series of silly antics.

Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger on the consumer pulse.

The EU-Temu standoff intensifies as the European Commission launches a formal probe into the e-commerce platform’s marketing practices and user engagement tactics. The probe, launched on October 31, targets everything from the platform’s addictive reward systems to its product recommendation algorithms. For Temu, whose EU user base exploded to 92 million monthly active users by…

How can digital commerce activities feel more personal for consumers? In brick-and-mortar stores, personalized experiences mainly involve interacting with store personnel. In digital commerce, however, it’s less straightforward. Digital commerce has one big advantage: data. That’s why it’s crucial that companies collect (the right) customer data and use this information to improve the customer journey.…

Hey marketers, we get it—2024 has been a really hard year. You’re juggling a million things and hardly have time to breathe. On top of that, with a flood of powerful new AI tools and data solutions, marketers now find themselves squarely on the front lines of the digital transformation. But the question on every…

With signal loss on the rise, many advertisers are giving first-party data more of a shot. Not scotch whisky brand Dewar’s, though. The post How Dewar’s Uses Social Media – And Golf – To Target A New Generation Of Scotch Drinkers appeared first on AdExchanger.