Marketing

Amazon’s grip on TV advertising keeps tightening, and now it’s gunning for the industry’s biggest payouts: upfront commitments and scatter market budgets. To do so, it’s launching Complete TV, a tool designed to make the notoriously convoluted process of managing those investments as seamless as clicking “Add to Cart”. The pitch is simple: Complete TV […]

It’s a small world after all. On Tuesday, Super{set}, a venture studio led by Tom Chavez and Vivek Vaidya – co-founders of Krux back in the day – announced that serial entrepreneur and Rembrand CEO Omar Tawakol is joining their outfit as a general partner. But just over a decade ago, Tawakol, Chavez and Vaidya were steely-eyed

I’ve spent nearly a decade in marketing mix modeling (MMM), and I can tell you this: MMM starts with the model and proves itself in product and growth. An MMM without growth is like a car without fuel; it simply doesn’t work. The rise of open-source MMM and the flood of low-cost wrapper vendors have

The Trade Desk’s (TTD) embrace of the “Premium Internet” has the ad industry wondering just what the heck the largest independent ad-buying platform means by “premium.” TTD’s FWD25 event, which took place in New York City on Thursday and was subtitled “The Rise of the Premium Internet,” provided some answers, particularly if you read between

Google has been spotted triple serving ads to search pages. Plus, good luck getting ads next to Oscars content this year. The post Google Goes Three Times Lucky; Blocklisting The Academy appeared first on AdExchanger.

Twitch is expanding its monetization and moderation tools, and creators see the move as an attempt to regain ground lost to competitors such as Kick and YouTube. In an open letter penned by Twitch CEO Dan Clancy on Feb. 27, the company revealed a slew of updates for 2025, including the opening up of monetization features

News podcast listeners are more likely to use YouTube to watch videos and consume and find podcasts, compared to non-news podcast listeners, according to a report by NPR, NPM and Sounds Profitable. “The News Podcast Consumer,” which came out last week, looked at news podcast listeners to analyze their demographics, media behaviors and consumption habits.