Head of Digital Jenn Volk explained how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.
Inside H&M’s digital relaunch and approach to multichannel experiences Read More »
Operating a genetic testing business is difficult. Plus, YouTube has become the biggest platform for podcast consumption. The post Not Quite Everything Is An Ad Network (Yet); The Unsocial Networks appeared first on AdExchanger.
Not Quite Everything Is An Ad Network (Yet); The Unsocial Networks Read More »
We want to hear from you. Take this quick five-minute survey to help Digiday learn how to make our products even better and you’ll be entered to win a $50 Amazon gift card. We’re a few months into the second Trump presidency and how CMOs are reacting has already been quite different from the first go around.
As ad spend in the fast-growing retail media network ecosystem continues to grow, marketers and media buyers are increasingly concerned about the transparency in negotiations, otherwise known as the joint business planning (JBP) process. In response, some advertisers are pulling their ad dollars and walking away from the negotiation table. Notably, there’s been executive dysfunction
01 Introduction Uncertainty continues for the media industry in 2025, but publishers are moving on from jumping on every trend — subscriptions, newsletters, paywalls — to bolster revenue. Now, they’re homing in on more thoughtful strategies, aiming to align their content with the smartest way to increase cashflow. As they do this, publishers’ revenue streams
Boston’s Charles River may be famous for rowing, but it can be a single-person or multi-person sport. And, as Boston agency Boathouse’s fourth installment of its CEO study on marketing and the CMO revealed, the team sport can yield better results for companies, while individual efforts can sometimes fall short. The big picture, the quantitative
As Roblox ramps up its pitch to marketers, some top creators on the platform do not view brand deals as a serious revenue stream. Roblox has established itself as a creator platform, paying out over $280 million to individual creators during the fourth financial quarter of 2024. Many Roblox creators — also known as “developers” —
Top Roblox creators don’t view brand deals as a significant revenue stream Read More »
Forget chatbots and prompt engineering — “agentic” is the latest AI buzzword to captivate and confuse marketers and media execs. In recent months, tech firms like OpenAI have emphasized AI agents and “agentic” applications of the technology in their mission to popularize generative AI adoption. The latest development comes courtesy of Adobe, which unveiled several
Subscribe: Apple Podcasts • Spotify The spring edition of the Digiday Publishing Summit provides a barometer to gauge how the year is going so far for media companies. So before heading off to Vail, Colorado, for this year’s event, Digiday senior media reporter Sara Guaglione and senior entertainment media reporter Alexander Lee joined the Digiday
While half of the agencies, publishers and brands that haven’t fully integrated AI across their campaigns expect to do so by 2026, most lack a roadmap.
IAB: AI adoption for campaigns lags amid data, transparency concerns Read More »
