Coming out of a presidential election blackout period in the U.S., many marketers expect to see increases across influencer marketing ad spending as brands tackle a shorter holiday season that is no less competitive. As brands paused or reduced their influencer investments during the runup to the election, they also face the ongoing impact of […]
This story was first published by Digiday sibling WorkLife With conservatives set to control all three branches of the U.S. government in a matter of weeks, people managers are bracing for potentially titanic changes to the workplace regarding everything from labor relations and safety regulations to healthcare benefits and DEI policies. “The post-election landscape has
Workplace policies poised for seismic shakeup post-election Read More »
Unlike the drawn out process of the presidential election in 2020, this year’s election quickly revealed that Donald Trump would be the winner — and that meant less of a sustained traffic bump to publishers’ news sites compared to the last election. The volume of U.S. web traffic to news sites was about 20% less between
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape. Trump TV Disney’s CEO pool, Netflix’s live programming sandbox, LinkedIn’s video platform and more Trump TV There’s no shortage of questions about what a second Trump Administration may mean for the future of,
This story originally published on sister site, Modern Retail. With roughly seven in 10 Therabody customers coming to its website on a mobile phone, the health device company’s digital experience team has been heads down getting ready for the holiday season. Some changes they made this summer in preparation for the holiday shopping season include
Brands prepare for more shoppers to buy from their phones this holiday season Read More »
This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s 2024 Holiday Marketing and Commerce Report. You can read part one of the report here and part two here. It’s that time of year again — consumers are shifting their attention toward the holidays. Gift-buying is top of mind for shoppers, along
Remember last quarter when PubMatic projected a $5 million revenue dip from a large DSP buyer having switched to a first-price auction in May? PubMatic didn’t name the buyer in question, although subsequent reporting by AdExchanger revealed its identity: Google’s DV360. Well, PubMatic would clearly like people to stop talking about it. But during the
PubMatic’s Modified Relationship With DV360 Will Take A Toll On Revenue Until 2025 Read More »
Abigail Jacobs will oversee all marketing functions at the outdoor retailer, which has struggled to return to profitability in recent years.
REI taps former Sephora, Williams-Sonoma exec for chief marketer Read More »
Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr Pepper.
Keurig Dr Pepper taps new CMO to accelerate digital-first marketing Read More »
The effort comes two years after the 125-year-old brand underwent a refresh and jump-started its marketing strategy.
Wesson recasts gender roles in Thanksgiving campaign Read More »
