Marketing

Nearly half of journalists surveyed in a new report said they are using generative AI tools not approved or bought by their organization. That’s according to a survey by Trint, an AI transcription software platform, which asked producers, editors and correspondents from 29 global newsrooms how they plan to use AI for work this year. […]

If you ask today’s marketers what’s important to them, you’ll hear a common refrain: They want their brands to truly be part of culture. But what does that actually mean and how are marketers going about making that happen? There’s a necessary recalibration of control and planning. Culture is ever changing, ephemeral and impossible to

A year ago News U.K. replaced brand safety heavyweight Integral Ad Science with a little-known company called Illuma. So far, the gamble is paying off.  The publisher has increased its brand safe ad inventory by up to 20%, up from 16% just six months ago.  “We’ve created more ad inventory that we know is brand

Questions that keep marketers up at night: Why did our customers buy our product?  Why did they buy when they did? Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during its Q4 earnings call Monday. The goal is to connect the identity Lockr gets from its publisher tech with Viant’s identity graph. The company reported fast growth in its TV-focused DSP business in Q4, earning $90