As Roblox ramps up its pitch to marketers, some top creators on the platform do not view brand deals as a serious revenue stream. Roblox has established itself as a creator platform, paying out over $280 million to individual creators during the fourth financial quarter of 2024. Many Roblox creators — also known as “developers” — […]
Top Roblox creators don’t view brand deals as a significant revenue stream Read More »
Forget chatbots and prompt engineering — “agentic” is the latest AI buzzword to captivate and confuse marketers and media execs. In recent months, tech firms like OpenAI have emphasized AI agents and “agentic” applications of the technology in their mission to popularize generative AI adoption. The latest development comes courtesy of Adobe, which unveiled several
Subscribe: Apple Podcasts • Spotify The spring edition of the Digiday Publishing Summit provides a barometer to gauge how the year is going so far for media companies. So before heading off to Vail, Colorado, for this year’s event, Digiday senior media reporter Sara Guaglione and senior entertainment media reporter Alexander Lee joined the Digiday
While half of the agencies, publishers and brands that haven’t fully integrated AI across their campaigns expect to do so by 2026, most lack a roadmap.
IAB: AI adoption for campaigns lags amid data, transparency concerns Read More »
The effort promotes the brand’s Advanced Night Repair Serum as a solution for poor sleepers and will span digital, social media and retail platforms.
Estée Lauder dupes beauty sleep with Kristen Bell for global campaign Read More »
Set to premiere on MLB’s opening day, “La Playa Awaits” features extensive sports integrations and embraces Mexican beach culture.
Corona embodies the spirit of the beach in new brand platform Read More »
Boathouse CEO John Connors examines the agency’s fourth annual study of the CEO’s perspective on marketing and the role of the CMO.
How CMOs can get out of ‘no man’s land’ and on the same page as CEOs Read More »
JWP Connatix might not have a new name yet, but it does have a new CEO. The post Exclusive: Ad Tech OG John Nardone Is The New CEO Of JWP Connatix appeared first on AdExchanger.
Exclusive: Ad Tech OG John Nardone Is The New CEO Of JWP Connatix Read More »
Third-party ads are pricier, privacy rules tighter—smart companies are shifting to owned media.
The future of advertising is owned media networks—those that wait will lose Read More »
The IAB Tech Lab hosted an event in New York City on Thursday on the topic of addressability in the “privacy era.” The Tech Lab’s CEO Tony Katsur delivered the opening keynote address, which I listened to while sipping free coffee supplied by Convene on Park Avenue and 46th Street. A lot of what he
Consumer Trust Shouldn’t Be A ‘Differentiator’ For Your Business Read More »
