In July, a single announcement from the Google Chrome team turned the $300 billion digital media industry upside down, turning the subsequent months into a tense waiting game for ad tech decision-makers. For the uninitiated, Google’s July announcement was that, after years of uncertainty, it would retain third-party cookies in its Chrome browser. This shift […]
This week’s Media Briefing recaps how five publicly traded publishers’ businesses performed in the third quarter of 2024. Q3 in review Google’s news removal test, The Guardian’s over X and more Q3 in review In third quarter earnings calls, executives at publishers like Dotdash Meredith and News Corp blamed the lead-up to the U.S. presidential
As Spotify closes in on its first-ever profitable year, media buyers say advertisers are changing the way they spend on the platform. The audio streaming platform posted its third-quarter earnings report at the close of the New York Stock Exchange on Tuesday (Nov. 12), recording $4.2 billion (€3.98 billion) in revenue — putting it well on
The social media landscape is in full reshuffle mode following Donald Trump’s ascent as president-elect for a second term. While no one can predict the final shape of this realignment, one thing is certain: it’s headed for an era of even deeper polarization and fragmentation among social media companies. Just look at the numbers from
A week since the U.S. election and social media is becoming more fragmented than ever Read More »
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season during its quarterly earnings Tuesday afternoon. The company’s total revenue increased 11%, from $120 million in Q3 2023 to $133.5 million during the period this year. And it turned a
Integral Ad Science Goes Big On Social Media As Retail Ad Spend Softens In Q3 Read More »
NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, in-store, social and more.
Foot Locker celebrates sneaker culture in star-studded holiday campaign Read More »
The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.
Purina races onto Roblox with game focused on virtual pets Read More »
The ad industry is all-in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the most part, that interest is reserved for the, well, generative aspect. ChatGPT to replace film and video production, say, or to fill in ad copy. What’s missing right now is the analytics to
Meet Evertune, A Gen-AI Analytics Startup Founded by Trade Desk Vets Read More »
The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some marketers about the future or scope of their roles. A 2023 Forrester Research report predicted that 33,000 agency jobs could be replaced by automation by 2030, with up to one-third of those directly attributable to
Why Traders Are (Still) The Future Of Programmatic In An AI-Driven World Read More »
Tired: buying data to target audiences. Wired: buying the whole dang data company. Alliant, an audience platform built on consumer transactional data, announced Wednesday that it has been acquired by Inverness Graham, a private equity firm based in Philadelphia. Alliant will continue to operate as an independent company under the leadership of JoAnne Monfradi Dunn
Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams Read More »
