Marketing

Meet 16 Execs Building Ad Businesses From Brands Like Chase and Home Depot

Every company from retailers to banks are looking to cash in on ad revenue. The rise of retail media promises advertisers the ability to target and measure ads using first-party data like sales, email addresses, and loyalty programs. Non-retailers like United and JPMorgan Chase as well as specialty retailers like Sephora have jumped into advertising…

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Forget Branding Vs. Performance – Both Are Critical, And Attention Metrics Bridge The Gap

Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty?  The answer is “all of the above.” Still, despite years of talk about “holistic” marketing, too often, advertising professionals view branding and performance efforts as

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A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients

A recent study that aims to shed light on AI and its application in marketing and agency work reveals that the more you know about AI, the less you’re convinced it’s going to replace human beings.  That’s one of the findings of a joint study between Omnicom Media Group agency PHD Worldwide and WARC, which

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Media Briefing: Pubs Q2 earnings look rosy thanks to AI deals and an improved ad market 

Q2 in review The recovery trend of publishers’ businesses seems to be holding as 2024 progresses.  Of the five public media companies included in this earnings analysis, four reported increases in digital advertising revenue year over year, with Dow Jones, The New York Times and Gannett even seeing increases over the same quarter in 2022. 

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