Marketing

A tongue-in-cheek new campaign from the premium spirits brand backed by the iconic athlete seeks to deliver stronger entertainment value.

The lifestyle mogul and frequent ad star will serve as a brand ambassador and consult with three users of the freelance services marketplace.

To commemorate the 100-year celebration of the Harlem Renaissance, the financial marketer is teaming with T Brand Studio for a Times first.

It can feel like a big win when a favorite regional or startup brand gets picked up by a national chain like Walmart or Target. But it’s important to point out that the retailer isn’t making a bet on that brand. The brand is placing a bet that it’ll be able to hack it on

Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty?  The answer is “all of the above.” Still, despite years of talk about “holistic” marketing, too often, advertising professionals view branding and performance efforts as

That sound you hear? Alarm bells ringing in Google’s offices. Plus, women’s sports has been an unexpected accelerant for ad sales. The post Divestment Red Sirens; Criteo May Buy Skai appeared first on AdExchanger.

A recent study that aims to shed light on AI and its application in marketing and agency work reveals that the more you know about AI, the less you’re convinced it’s going to replace human beings.  That’s one of the findings of a joint study between Omnicom Media Group agency PHD Worldwide and WARC, which

Seventy-two hours ago, no one really knew what Causeway Solutions was. Now, it’s a hot topic in advertising circles. The spark? As is the custom these days, it came from a post by X’s official data account (@XData). Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media,

Q2 in review The recovery trend of publishers’ businesses seems to be holding as 2024 progresses.  Of the five public media companies included in this earnings analysis, four reported increases in digital advertising revenue year over year, with Dow Jones, The New York Times and Gannett even seeing increases over the same quarter in 2022.