Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to highlight brand truths.
Harry’s resets brand with push beyond product-focused marketing Read More »
CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.
Why Olaplex is leading with emotion for its latest refresh, campaign Read More »
Generative AI startups are coming out of the woodwork with AI-powered, AI-enabled, AI-magical solutions for whatever ails you. So, how can a marketer know what’s real and which tools are just capitalizing on the AI hype cycle? It can feel daunting. But there’s a rather simple way to tell the difference, says David Jones, CEO
‘Real-Time Creativity,’ With Brandtech CEO David Jones Read More »
The Independent is doubling down on talent-led media production as part of a plan to create valuable intellectual property for sponsorship and capitalize on the booming creator economy. The U.K.-based digital news publisher has signed YouTube creator Adam Clery as creative director to kick off the launch of Independent Studio, a unit that will produce
It started with a backlash. Mango’s AI-driven campaign, featuring hyper-realistic AI models that didn’t exist, sparked online outrage. Comments like “False advertising!” flooded social media. Consumers felt deceived, and Mango’s attempt to save time and money came at the expense of something far more valuable: trust. Meanwhile, Dove was making waves for the opposite reason.
The AI Tradeoff: How Marketers Can Balance Efficiency And Authenticity Read More »
Grilling Google April Fool’s Day was an interesting choice for a congressional hearing regarding rules to reign in the excesses of Big Tech. But here we are. On Tuesday afternoon, the Senate Judiciary Subcommittee on Antitrust, Competition Policy, and Consumer Rights invited representatives from DuckDuckGo, the American Economic Liberties Project, Y Combinator, the Boston University
Google Antagonists Await Justice (Brinkema); Nielsen Wins By Losing Read More »
With influencer marketing budgets steadily rising, more multinational brands are partnering with influencer agencies as the industry becomes more complex. The World Federation of Advertisers released a report today showing that some 54% of multinational brand marketers plan to boost influencer marketing spend in 2025, with 61% agreeing that influencer marketing will become more important
This week’s Future of TV Briefing looks at how the programmatic guaranteed versus private marketplace debate is shaping up as programmatic becomes an upfront fixture. Get with the programmatic Amazon’s studio chief exits, Disney’s DE&I dilemma and more Get with the programmatic Programmatic has firmly become part of the upfront. “There was a huge swing
Uncertainty around TikTok’s future in the U.S. led many advertisers to slam the brakes on their advertising there. Others treated the turmoil as a green light. Walmart, Coca-Cola, Comcast, PepsiCo, Warner Bros Discovery, Google and Amazon have increased their U.S. social media spend on the platform by two percentage points, on a year-over-year basis in
Despite the uncertainty, some advertisers have increased their TikTok spend this year Read More »
Amazon Ads’s quest to become the first programmatic port of call for media buyers is intensifying. It’s courting media agencies across the industry hoping that more will treat its demand-side platform (DSP) as their go-to programmatic provider. According to 11 media buyers who spoke to Digiday, its pitch to decision-makers emphasizes a refreshed user interface,
Amazon courts media buyers with loss-leader tactics to compete with other major DSPs Read More »
