Steve Nash, director, product, ad products and tools, GumGum Digital advertising now relies on science more than ever. The measurement metrics and precision targeting have evolved significantly, but the ad creative can feel like an afterthought and stuck in the past. Advertising is now measured using a multitude of KPIs. Specific audiences can now be […]
How creative execution is boosting campaign performance Read More »
Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within the News feed and stories.
Apple begins selling News ads directly as its advertising ambitions grow Read More »
Forget cookieless. Now it’s time for ID-less solutions. No doubt you’ve heard someone drop that buzzword in a conversation recently. But what is an ID-less solution, exactly? As with many ad tech terms, the lack of a standard definition for ID-less solutions has created general confusion, said Shailley Singh, executive VP of product and chief
IAB Tech Lab Has New Guidance On ‘ID-Less’ Solutions And It Wants Your Feedback Read More »
Following the reveal of the ad solution in September, Snapchat users in the U.S. will receive a direct video message promoting the new movie.
Sociable: Snapchat teams with ‘Wicked’ for first Sponsored Snaps Read More »
The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this season.
Pinterest introduces celebrity gift guides, shoppable wishlists Read More »
To boost a game that has pulled in more than $3 billion in revenue in its first year, Scopely is running ads across TV, streaming, social and digital platforms.
Monopoly Go! looks to stay on top with star-studded campaign Read More »
Across generations, discounts are a common theme. 61% of GenZ, 67% of Millennials, and 65% of Baby Boomers say special discounts are the top reason that would keep them shopping with a retailer. Despite this, there are varying degrees of willingness to share personal information in exchange for these benefits. This is according to new…
25% discount proven most effective for shoppers’ next purchase Read More »
Innovid will be merged with Flashtalking to create a new omnichannel platform that can act as an independent alternative to Google, executives said.
Mediaocean acquires Innovid to sharpen focus on creative, CTV Read More »
Sports marketing has been a focus for the grocery ordering platform since undergoing a brand refresh and appointing a new CMO a couple of years ago.
Instacart orders first Super Bowl ad as its marketing evolution continues Read More »
Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more emotionally led marketing.
Bose CMO on driving the brand’s cultural impact and the coming AI shakeout Read More »
