The two holding companies that reported their 2024 earnings last week — WPP and Stagwell — painted considerably different portraits of the future in the guidance they offered for the rest of 2025. Besides IPG’s dour expectations from two weeks ago, WPP is the only holdco to say it expects to have a rough year. […]
Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks Read More »
It’s hard to ignore the sweeping changes to corporate and federal diversity, equity and inclusion policies, as brands like Target, Walmart and now Paramount, for example, continue to retool or walk back their DEI policies. Hyundai, meanwhile, says its multicultural marketing efforts and budget commitments will remain in place. Erik Thomas, director of experiential and
Jolie Sherman will join Detroit ABC affiliate WXYZ as a reporter and multimedia journalist. The Bloomfield Hills native has also worked at WVNY in Burlington, Vermont and at WVIT in Hartford, Connecticut. “It feels so good (and a little surreal) to be back in my hometown after living out of state for almost 10 years!”…
Jolie Sherman Returns to Detroit as Reporter Read More »
Integral Ad Science broke a streak of punishing quarterly earnings reports for public ad tech companies when it announced better-than-expected Q4 results on Friday morning. The company’s total revenue of $153 million in Q4 was up 14% year-over-year. IAS earned $530 million in 2024 at a 12% growth rate. IAS shares jumped by about 15%
IAS Outperforms Ad Tech’s Q4 Slump And Outgrows Its Verification Roots Read More »
Sarah Crockett detailed her approach to rehabilitating the brand during a keynote presentation at this week’s eTail Palm Springs conference.
How DSW’s CMO is overhauling the brand for a new age of retail Read More »
Among senior marketing decision makers, 87% reported experiencing issues related to campaign performance.
Marketing campaign issues multiply: Here’s what the numbers say Read More »
Football fans consume content in a variety of ways, influenced by changes in social media trends, platform features, and the demand for on-the-go access. To keep up with changing habits, content creators balance short-form and long-form video and focus on engagement and return on investment (ROI) using data-driven approaches. In an interview with James Lindsey,…
How football fans are engaging with content in new ways like AI Read More »
TV programmers and streamers are sharing their financial report cards for last quarter – and the results are quite a mixed bag. The post Streamers Compete For Subscribers, Distribution And Programmatic Prowess appeared first on AdExchanger.
Streamers Compete For Subscribers, Distribution And Programmatic Prowess Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Ad Tech Charcuterie appeared first on AdExchanger.
Comic: Ad Tech Charcuterie Read More »
WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality. The post GroupM Is Up, But WPP Is Down; Why Brands Love A Breakup appeared first on AdExchanger.
GroupM Is Up, But WPP Is Down; Why Brands Love A Breakup Read More »
