By now, publishers’ skepticism toward curation is less a hot take, more a hard truth. The same old story of middlemen, murky margins and the nagging sense that someone else is getting rich off their inventory. But justified cynicism doesn’t pay the bills. Related Insights WTF Series WTF is ad tech curation? Read More So […]
How publishers are now approaching curation with a calculated embrace Read More »
“Social as an audience driver is back.” That’s what Josh Awtry, svp of audience development at Newsweek, told Digiday after last Wednesday, when the publisher saw the most social referral traffic to its site on a single day in five years. Newsweek’s social referrals from all platforms are up almost 10 times compared to the
Traffic referrals from Threads surge for some publishers this year Read More »
Agencies are updating more creator contracts with AI clauses and terms as clients raise brand safety considerations, according to three agency execs who spoke to Digiday. With the ongoing use of generative artificial intelligence in content creation and influencer marketing raising legal and practical considerations for marketers and creators, execs say they are hearing from
How generative AI is changing creator contracts to prevent brand and copyright risks Read More »
There’s nothing like a deadline to focus the mind. And there’s no better way to lose focus than by removing one. Just over five years ago, Google set out to sunset the use of the third-party cookies in its Chrome browser. The tech giant’s scheme provoked the ad tech industry to develop dozens of potential
Without Google’s cookie cutoff hanging over them, buyers are lukewarm on alternative IDs Read More »
New ads, meal collectibles and in-game skins see McDonaldland icons get “blockified” in anticipation of the Minecraft movie adaptation.
McDonald’s mascots land in Minecraft to tap into video game fandom Read More »
In product-focused ads, the Edgewell brand stays true to its tradition of showing women’s lives in a way that transcends usual portrayals.
Campaign Trail: Billie takes the icks and anxieties out of bath time Read More »
Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days until its stay of execution expires, Oracle might buy a minority stake. The post M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath appeared first on AdExchanger.
M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath Read More »
When Women’s History Month rolls around each March, awareness is raised to recognize women’s contributions and advocacy for gender equality. In case you missed it on your calendar, International Women’s Day was March 8, and this year’s theme was “Accelerate Action.” Considering the threat to women’s rights in the United States, the time to take
Championing Change: How Women In Ad Tech Can Advocate For Equality Year-Round Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: e(gg)CPM appeared first on AdExchanger.
Companies are now leaning toward slick, scripted video series ok TikTok. Plus, expect any future OpenAI ads to be less than traditional. The post TikTok Ads Get A Glow-Up; OpenAI Isn’t Open To Ads (Yet) appeared first on AdExchanger.
TikTok Ads Get A Glow-Up; OpenAI Isn’t Open To Ads (Yet) Read More »
