Marketing

Subscribe: Apple Podcasts • Spotify Since the U.S. presidential election was called, the advertising industry has been parsing through the tea leaves, trying to understand exactly what a Trump presidency means for business. That picture is starting to come into clearer focus as Trump continues to announce cabinet picks and assemble the incoming administration. For […]

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Amazon will be a major player in marketers’ holiday strategies this year, and its position in holiday sales and marketing is only growing stronger. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to

When marketing firm BrandTech Group acquired theAmplify back in 2016, followed by Collectively in 2020, the creator economy was still a bit of a riddle to its rivals. The agency was providing strategy and management services — but it was hardly a unique selling point. “At a big picture level, we always believed in the

The U.K.-based media advisor, which recently aided reviews for Amazon and Unilever, acquired a marketing unit from PwC earlier this year.

On Oct. 8, activist short-selling firm Hindenburg Research released a report alleging inflated numbers and child safety issues on Roblox. Just over a month after its publication, however, neither investors nor media buyers seem to have been deterred by the report. Founded by investor Nathan Anderson in 2017, Hindenburg Research is an investment firm that