Marketing

It can feel like a big win when a favorite regional or startup brand gets picked up by a national chain like Walmart or Target. But it’s important to point out that the retailer isn’t making a bet on that brand. The brand is placing a bet that it’ll be able to hack it on

Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty?  The answer is “all of the above.” Still, despite years of talk about “holistic” marketing, too often, advertising professionals view branding and performance efforts as

That sound you hear? Alarm bells ringing in Google’s offices. Plus, women’s sports has been an unexpected accelerant for ad sales. The post Divestment Red Sirens; Criteo May Buy Skai appeared first on AdExchanger.

A recent study that aims to shed light on AI and its application in marketing and agency work reveals that the more you know about AI, the less you’re convinced it’s going to replace human beings.  That’s one of the findings of a joint study between Omnicom Media Group agency PHD Worldwide and WARC, which

Seventy-two hours ago, no one really knew what Causeway Solutions was. Now, it’s a hot topic in advertising circles. The spark? As is the custom these days, it came from a post by X’s official data account (@XData). Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media,

Q2 in review The recovery trend of publishers’ businesses seems to be holding as 2024 progresses.  Of the five public media companies included in this earnings analysis, four reported increases in digital advertising revenue year over year, with Dow Jones, The New York Times and Gannett even seeing increases over the same quarter in 2022. 

Political advertising spend has kicked into a higher gear in recent weeks in the U.S. CTV is becoming an increasingly popular method of reaching swing voters, especially in the local and statewide elections that collectively account for the lion’s share of U.S. political ad spend, publishers, ad tech vendors and media buyers told Digiday. Experts

Every advertiser wants performance, but not every advertiser defines it the same way. “You can’t really define performance monolithically,” Fred Leach, Meta’s VP of product management, told AdExchanger. On Wednesday, Meta announced that it’s working on a series of AI-powered optimization updates to its ads system so advertisers can customize business objectives and measure incrementality.