This is the first installment of a two-part series on the top ad-supported streaming services. This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad options and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2024 ad budgets […]
Later this year, YouTube will make it easier for creators to organize their serialized and episodic content. The plan was announced briefly at the Made in YouTube event last September, though YouTube did not put a date on it. While there’s still no confirmation on exactly when it will arrive this year, during a press
YouTube reveals how Shows will help to push creators’ episodic content Read More »
Nearly two-thirds of CMOs who left their jobs were either promoted internally or moved onto a similar or higher role at a different brand.
CMO role paves path to bigger leadership appointments: Spencer Stuart Read More »
Supply-side platforms (SSPs) are reframing their vision around publisher deal curation, while DSPs are trying to build direct publisher paths of their own. Which means pubs have far more programmatic pipes to maintain. To deal with this (familiar) issue, publishers at AdMonsters’ Sell Side Summit in Fort Lauderdale, Florida, this week agreed that it’s as
Publishers Are Betting On Curation And Direct-To-DSP Deals For Long-Term Growth Read More »
Ad tech isn’t every VC’s cup of tea. But some VCs love it – warts and all. Eric Franchi and Joe Zawadzki, longtime ad tech entrepreneurs and now general partners at ad tech-focused venture capital firm Aperiam, fall into the latter category. They both cut their teeth in ad tech, Franchi as co-founder of Undertone,
Ad Tech VC Firm Aperiam Wants To Fund You And Give You Advice Read More »
The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and accelerate campaign execution.
Estée Lauder continues generative AI push with Adobe integration Read More »
Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.
TikTok ad revenue could top $32B — if it doesn’t lose its biggest market Read More »
Robert F. Kennedy Jr. is a longtime critic of pharmaceutical companies running commercials on television. Now that he’s been appointed Secretary of Health and Human Services, he has an opportunity to do something about it. Last year, drug manufacturers spent $34.7 billion on advertising, with just over one-third going to linear TV. A potential ban…
Infographic: A Future Without Pharmaceutical Ads on TV? Read More »
Adrienne Scordato and her husband, advertising creative Mark Taylor, had just moved into their new home in San Diego when Covid lockdowns began in 2020. Soon her clients at Atrium PR, the agency she founded in 2014, began putting their accounts on hold. Stuck at home with a lot more time on her hands, Scordato…
Atrium PR’s CEO Turned Her Love of Jewelry Into a YouTube Channel Read More »
The Big East men’s basketball tournament hasn’t been immune to the drastic changes in collegiate sports, but the event anchors its March Madness marketing strategy to its one certainty: its home at New York’s Madison Square Garden. Founded in 1979, the Big East started its men’s tournament at the Garden in 1983 as a nine-school…
How New York Drives Big East Basketball Marketing Wins Read More »
