Marketing

Being small and less data-dependent aren’t always selling points for attracting search advertisers. But in the case of one privacy-focused browser, both are core selling points. Since introducing search ads in 2024, Brave has courted big brand budgets, pitching itself as the place to squeeze out incremental gains beyond Google’s well-trodden turf. Part of its […]

Why is programmatic media buying so dang complicated? That question was an ever-present topic at the 2025 ANA Media Conference in Orlando, Florida this week. The post Keeping It Simple at the 2025 ANA Media Conference 2025 appeared first on AdExchanger.

23-25 April 2025 | Marina Bay Sands, Singapore GITEX ASIA 2025 will bring together 700+ tech companies, featuring 400+ startups and digital promotion agencies, and 250+ global investors & VCs from 60+ countries. The event will serve as a bridge between the Eastern and Western technology ecosystems and feature 180+ hours of expert insights from 220…

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make Roblox’s various ad formats available through Google Ad Manager (GAM). For starters, Roblox will implement rewarded video on its platform for the first

When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach scaled audiences within walled gardens. But there’s also the “network” opportunity, as in the API-based tools that make it easy to advertise on social platforms. That’s what Comcast is going for with its recently

2025 will be the first year YouTube wins at ad revenue. Plus, d’ya hear that? It’s the sound of the mobile ad tech ecosystem saying, “We told you so.” The post The Power Of You(Tube); Apple’s ATT Is An Antitrust Violation (In France) appeared first on AdExchanger.

As if the retail media boom isn’t under enough scrutiny, new tariffs and talk of a potential economic recession have sparked more questions about the negotiation process that is known as joint business planning (JBP). Already, some advertisers have started to walk away from the negotiation table with retailers, citing concerns over transparency, standardization and

Subscribe: Apple Podcasts • Spotify When Dotdash Meredith made its deal with OpenAI deal last year, it wasn’t only opening its content to ChatGPT. It was also enlisting OpenAI’s large language model to assist its contextual ad product D/Cipher. “With OpenAI, we now have a tool that allows you to understand language at a much