Marketing

The climax of the college basketball season is almost upon us. Most know it as March Madness. Basketball observers are hoping the next Caitlin Clark will emerge during this year’s March Madness tourney. For the media world, it’s another chance to see how brands like Experian, State Farm, Priceline and longtime sponsor Powerade adapt to shifting […]

“Clean Feels Good” includes a tie-up with Emotiv for a study which found that 37% of participants felt better cleaning the toilet than petting puppies.

Newsletters are having more than a moment, and advertisers are getting interested. Inspired by the recent success that publishers like Morning Brew and The Hustle have had launching newsletter businesses, a Canada-based tech investment firm called Redbrick is looking to capitalize on the growing opportunity. On Tuesday, Redbrick announced that it has acquired Paved, a

It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the consumer-facing world. But the attempt is not unheard of. The latest example came last month when André Swanston, co-founder and former CEO of Tru Optik – which sold to TransUnion in 2020 – raised

When Outbrain bought Teads from telco Altice for $1 billion – the deal closed in February – it was the culmination of a multiyear process. In fact, Outbrain tried to buy Teads three times – including once prior to Altice nabbing Teads in 2017 – before finally putting a ring on it, says Teads CEO David Kostman, on