When Nextdoor, a social networking platform for local neighborhoods, launched its advertising business in 2017, CEO and Co-Founder Nirav Tolia declared it would be a $1 billion business by 2020. “I’m going to have to ask for all the articles where I said that to be revoked,” Tolia jokes on this week’s episode of AdExchanger […]
What’s Next, With Nextdoor CEO Nirav Tolia Read More »
The Trade Desk is indeed building a CTV operating system. So much for shutting down those rumors. Weeks ago, CEO Jeff Green insisted they were off-base. Turns out, they’re only off-base if you think this OS will compete with others in the space. Classic ad tech boss sleight of hand: What they don’t say is
The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV Read More »
The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the streaming TV arena.
Trade Desk tries to shake up streaming TV with content-agnostic strategy Read More »
Susan Wu, Senior Director, Marketing Research, PubMatic Amid the growing complexity of the digital advertising ecosystem, today’s leading brands are leaning into programmatic’s ability to power a more holistic customer-centric model — one in which brand and performance budgets and strategies are converging. But what does that mean regarding media budgets, partner selections and technology
Brands are reinventing performance marketing for a flattened funnel Read More »
The Hollywood star amps up the drama of “deeply personal” reviews in time for Black Friday week and Cyber Monday deal events.
Adam Driver turns 5-star Amazon reviews into theatrical monologues Read More »
Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York City on Tuesday. But despite some speakers joking that “funnel” has become “the new F-word,” no one really took the bait. In fact,
How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel Read More »
The Kimberly-Clark brand tapped Turner Duckworth and FCB for a brand refresh and new campaign, respectively, as it marks its 100-year anniversary.
How Kleenex’s new visual identity serves as a platform for storytelling Read More »
Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us off course. The digital landscape
The Race To The Bottom Is Over. Advertisers Care About Quality Again Read More »
The Justice Department will ask Judge Amit Mehta, who ruled in August that Google operates a search monopoly, to require Google to sell Chrome. Plus, the ad tech wants the IAB Tech Lab to roll out curation standards. The post There’s No Place Like Chrome; IAB Tech Lab Says It Already Solved Curation appeared first
There’s No Place Like Chrome; IAB Tech Lab Says It Already Solved Curation Read More »
Donald Trump made a lot of promises on the campaign trail, including calls to roll back perceived “wokeness” in schools as well as LGBTQ protections. As the picture of Trump’s return to the White House comes into clearer view, multicultural and diverse-owned agencies are grappling with an uncertain future. Already, these agencies are contending with
