Marketing

Increased AI usage carries with it some serious environmental implications. But the team at Scope3 believes that selective, strategic use of AI upfront can reduce emissions down the line, especially when it comes to notoriously inefficient sectors like ad tech. The post Scope3 Announces New AI Products To Reduce Ad Tech’s Growing Carbon Emissions Levels

Scope3 has unveiled an AI-powered agentic AI platform that aims to tap a trifecta of hyped ad tech topics: AI, curation and brand safety. The updates announced today leverage large language models and other agentic AI capacities to help improve programmatic advertising and brand safety while also creating a more transparent supply chain. This ambitious

Tariffs are taking effect in the US, and advertisers are shook. According to a survey conducted by the IAB in February, 94% of advertiser decision-makers in the US are worried about the impact of tariffs on ad spending, and 45% say they plan to reduce overall ad spend in the coming months. Their reaction isn’t

The exec details a deal with basketball league Unrivaled and shares lessons learned from the brand’s 10 years at the PGA’s Players Championship.

Perhaps sensing the opportunity that’s being created by agency holding companies getting bigger and broader — and leaving mid-sized marketers to feel like they’re being overlooked — another independent agency group is launching a new media agency extension. Barkley OKRP, which has long handled some of its own media work but is primarily known for

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the past couple years. In fact, the first edition of AdExchanger’s Commerce Media Newsletter, in 2023, was a report on the mechanics of PMax. AI and machine

Real Assistants Would Be Fired By Now Call it the Hardware Revolution that wasn’t. For years, consumer tech devicemakers have been promising incredible AI-backed products – phones, tablets, glasses and more – and failing to deliver, The Verge reports.  Amazon, for example, has boasted of new and improved Alexa-powered devices. But no new device has