Marketing

Reports that the U.S. government is pushing for a breakup of Google are starting to emerge after a federal judge recently ruled that it monopolized the search engine market through illegal commercial deals. These developments could fundamentally alter the advertising industry, albeit it’s worth noting that the resulting remedies from this case are far from […]

Some brands–but not many–can get away with “unhinged” as a thematic cornerstone of their advertising. Totino’s, best known for its pizza rolls, counts itself among that wacky niche, with the latest evidence being an absurdist campaign steeped in ’90s nostalgia and sight gags. And if you don’t get the joke, well, you’re not the demo….

Guinness is kicking off the largest global campaign in its history to mark its debut as the official beer and non-alcoholic beer partner of the Premier League. In June, the Diageo-owned brand announced a four-year deal with England’s Premier League, after beating Heineken in a multimillion-pound bidding war to replace Budweiser as the official beer…

To drop all at once or release weekly? That is the question that continues to plague some streaming services. However, according to a new study from Fandom, there’s no simple answer or one-size-fits-all approach to figuring out which type of model works best for each streaming platform. However, several indicators may help guide the way…

Dove, continuing its quest to bust stigmas, tackles the beauty industry’s youth obsession head-on with a campaign starring women of a certain age who have relied on a brand mainstay for decades. A woman named Vanessa, for instance, has been using Dove Body Bar since 1958. She appears in the commercial dressed in denim and…