Marketing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks And Sorry Google is notifying accounts regarding a recent oopsie-daisy involving Merchant Center accounts purchasing ads for random products – even direct competitors.  Google glitches and ad credits are common, and cryptically explained. But this time is new because there were two […]

The latest surge of interest around sports media has independent media agencies seeking — and finding — ways to keep up with client needs through new practices to work with brands and athletes in more integrated ways. From an Olympics that generated strong ratings and consumer interest, to a renewed investment in women’s sports and

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. YouTube is likely the first platform that comes to mind when marketers are thinking about their video strategies, but when it comes to video-focused social media, TikTok has undeniably strong footing — in fact, this year it surpassed YouTube

Subscribe: Apple Podcasts • Stitcher • Spotify Big changes came for the media industry in 2024.  Between generative AI technology companies spending millions of dollars to license their content and Google flip-flopping on third-party cookie deprecation plans, publishers have had a lot to sort through. Continue reading this article on digiday.com. Sign up for Digiday

This story originally published on sister site, Modern Retail. When Nate – not his real name – went on the job market earlier this summer, he figured it would be tough as someone looking for a mid-high to senior-level marketing role within the e-commerce industry. “I’ve got a network, and I’m extremely active – and

There’s been a spotlight on brand safety this month.  August kicked off with the X lawsuit against the Global Alliance for Responsible Media (GARM), the World Federation of Advertisers (WFA) and a few advertisers. That suit shattered GARM leaving the future of GARM’s suitability standards in flux. Elon Musk isn’t alone in going after the

The brand is trying to make the most of a broad renewed interest in 2000s fashions with younger consumers that includes its signature chunky boots.

The TV personality dons the cap of quality captain, a new staff role that ensures all aspects of an order are correct down to topping portions.

Gavin Dunaway, marketing director, The Media Trust Good news for local media, particularly news sites, has been in short supply for the last several years. However, the estimated $16 billion in U.S. political advertising spend expected in 2024 may be a lifeline for digital publications dealing with advertisers’ economic anxiety and overzealous brand safety blocking.