YouTube is turning 20 next month and if there’s one thing the company wants you to know, it’s just how big it is. The numbers are staggering, but what do they really mean? Digiday has sifted through the data to find the numbers that actually matter. Here’s what you need to know: YouTube has become […]
As YouTube turns 20, here are the numbers you need to know Read More »
Creators are utilizing Substack’s live video co-hosting features to grow their audiences — and their subscriber counts. It’s been one month since Substack enabled video posts — previously a desktop-only function — on its mobile app, and two months since the platform expanded live video to all creators, with the ability for creators to team up and
How Substack creators are pooling audiences with live video co-hosting Read More »
There’s a talent problem in the media agency world, and it starts at the bottom — meaning the entry level. (There’s a whole different talent problem in the C-suite as well, as a steady dribble of executives leave one holding company for another — but that’s a story for another time.) The rising use of
It’s been almost a year since Google rolled out its AI-generated search feature AI Overviews, and publishers still know very little about how it’s impacting their referral traffic. Last week Google introduced AI Mode, an experimental feature for search, which lets users ask follow-up questions without leaving the page, as part of an overall AI
Publishers don’t really know how Google AI Overviews is impacting their referral traffic Read More »
As the tit-for-tat tariff fight between the U.S. and Mexico, Canada, China and the European Union continues, marketers are watching closely — and worrying. To recap: President Donald Trump announced 25% tariffs in February then put them off for a month before re-tabling the issue last week, leading to another postponement for Mexico and Canada.
Trump’s topsy-turvy tariffs have marketers uncertain and on edge Read More »
With the rapidly evolving world of digital marketing, firms are constantly searching for new ways to engage consumers, personalise interactions and optimise their time and efforts. Enter Artificial Intelligence (AI). This has been an absolute game-changer for marketing automation, revolutionising the way brands communicate with audiences. It’s no longer science fiction. From chatbots and predictive…
The rise of AI in marketing automation: How technology is redefining engagement Read More »
The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the camera on the Snapchat app.
Capri Sun uses Snapchat to boost glow-in-the-dark Moon Punch pouches Read More »
The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.
Buffalo Wild Wings riffs on infomercial tropes for March Madness Read More »
Capturing live sports is the white whale for CTV streamers. Live sports broadcast rights are the surest bet for streamers to grab market share and reach audiences that are watching TV at the same time, rather than binging hand-picked shows on demand. Not to mention recent changes in the national sports zeitgeist – like the
Streamers Tee Up New Ad Opportunities For Live Sports Read More »
In this week’s Media Briefing, Digiday’s executive editor of news Seb Joseph talks to publishers to find out what they think about Scope3, the ad platform AppNexus co-founder Brian O’Kelley is pitching as the answer to the ad tech ecosystem’s many problems. Turns out, publishers aren’t convinced this is the answer they need. Publishers have
