Marketing

The Trump tariffs are official – and the impact on ad spend could be even more grim and wide-ranging than expected. On Wednesday, President Trump announced 10% baseline tariffs on just about every country, including a few uninhabited islands. Certain countries, including China, Vietnam, Taiwan and the EU got slapped with even higher tariffs. The

What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with two topics that are not new to online advertising, but have both roared back into the public consciousness. The first is the scourge of bot traffic, scrutiny courtesy of a recent Adalytics report, and

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: The Great Curation Debate appeared first on AdExchanger.

No, “ROMO” doesn’t have to do with the former Dallas Cowboys quarterback. Plus, X is dealing with the fallout of a massive data breach. The post ROMO’s Got An Arm, But No Legs; Did Elon Stop Paying The Cybersecurity Bills? appeared first on AdExchanger.

January’s TikTok outage has served as a wake-up call for brands, reinforcing the need to diversify their spending across multiple platforms to avoid over-reliance on a single channel. That’s meant marketers have spent more on other platforms like Instagram and YouTube, both of which outpaced TikTok’s spend in the month following the platform’s Jan. 18

Is there such a thing as over-preparing? It certainly feels that way in the case of TikTok’s ban, which has been playing out in the U.S. for months since its initial January 2025 deadline following legislation signed by former President Joe Biden in April 2024 requiring the ByteDance app to sell to a U.S. owner

Forget the standard job posting, Monks is auditioning its next AI leaders through an AI of its own creation: an AI recruiter personifying the agency’s co-founder. The S4-owned agency recently debuted a new chatbot called “WesleyBot” that serves as both recruiter and marketer. The prototype is based on the mind and personality of MediaMonks co-founder

In a ruling that could rattle the scaffolding of digital advertising, France’s competition authority has fined Apple €150 million ($162 million) for what it deems an antitrust violation disguised as privacy reform. At the heart of the matter is Apple’s App Tracking Transparency framework, the marquee feature of its privacy push — hailed by some