By the looks of Target’s latest earnings call, its ad business continues to be a bright spot for the retailer. Last year, Target’s ad business raked in $649 million in revenue, up 25% from the $522 million it pulled in the year prior. But for all its growth, Target is the David to the Goliaths […]
Target’s ad business had a good year, but can it become a retail media powerhouse? Read More »
Related Insights The Programmatic Marketer Scope3 aims to upend ad tech with an ‘agentic platform’ for ‘effective, responsible advertising’ Read More Last week, Scope3 made a series of product announcements, touching on two of the hot-button issues in ad tech right now: brand safety and ad curation. This is a further sign that competition in
Scope3’s latest launch is as much about the economics of ad tech as it is about AI Read More »
Agency holding companies are gradually remolding themselves. No longer constellations of disparate talent, some of them now behave as “operating companies”. That’s partially a branding trick, but behind the marquee, units like WPP’s Choreograph, or Omnicom’s Omni provide real connective tissue. And in the pitch room, they’re becoming ever more important. Take Havas, for example.
Subscribe: Apple Podcasts • Spotify Starting a family is one of the most exciting moments in life. But for so many people, the reality comes with unexpected hurdles — whether it’s struggling with fertility, figuring out what benefits your job actually offers, or realizing, too late, that your employer doesn’t provide much support at all.
BuzzFeed CEO Jonah Peretti said in an earnings call last week that the company was investing $10 million of resources into BF Island, a social platform BuzzFeed is building that will focus on user-generated content supported by AI technology. The project will begin private beta testing in Q2, and details remain slim. But Peretti said
President Donald Trump referred to CNN and MSNBC “illegal” during a speech at the Department of Justice on Friday. It marked the latest escalation in his language about the news media and those two networks in particular since he returned to the Oval Office in January. In his remarks, Trump referred to MSNBC as MSDNC–an…
Donald Trump Calls CNN and MSNBC ‘Illegal’ During DOJ Speech Read More »
Independent creative agency Madwell, which employs over 100 staffers in New York and Denver, is facing mounting pressure as employees report delayed paychecks, missed vendor payments, a culture of fear akin to “a dictatorship,” and increasingly aggressive messages from leadership in response to voicing their concerns. CEO Chris Sojka has attributed ongoing financial struggles to…
Read Madwell CEO Chris Sojka’s Statement About the Agency’s Financial Status Read More »
The NCAA men’s and women’s college basketball tournaments that comprise March Madness score huge ad sales, but one side’s gaudy stat line is helping the whole sport win. CBS Sports and TNT Sports held a joint call on Wednesday during which Paramount Advertising evp of sports sales Ryan Briganti and Warner Bros. Discovery evp of…
March Madness Scores More Ad Buys, But Women’s Basketball Is the Big Winner Read More »
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing officer at commercial real estate investment firm JLL. Join Jenny and Siddharth as they discuss his journey from technology to marketing leadership, the evolution of B2B marketing, and how commercial real estate marketing is adapting to economic…
Aligning Marketing With Business Strategy: Insights From Siddharth Taparia, CMO of JLL Read More »
Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.
The future of retail media networks: Here’s what the numbers say Read More »
