Marketing

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Of the revenue sources from which publishers make their money, programmatic ads would be counted as one of the more volatile ones. And while programmatic ads have remained a significant source of revenue for publishers throughout 2024, it’s possible […]

The article was first published by Digiday sibling WorkLife In a move that sent shockwaves through HR departments, Walmart announced significant changes to its DEI initiatives, becoming the largest company to date to scale back such programs. The retail giant’s decision includes withdrawing from the LGBTQ+ advocacy group Human Rights Campaign’s Corporate Equality Index and ending its

A growing number of brands, like Klarna and Mondelēz International, are turning to generative AI to streamline their marketing operations. Increasingly, companies are leveraging AI for ideation and content creation, aiming to reduce costs, scale and expedite the process. While marketers tout AI cost savings as a win, the shift has sparked concerns about the

Businesses have invested billions in martech systems, yet nearly all (99%) plan to update their setups next year. Over a third (35%) are prepared to abandon their current tools, while the rest aim to enhance or streamline their tech stacks in the ongoing pursuit of marketing excellence. The findings are based on a new Acxiom…

Happy Thanksgiving! This classic comic was originally published on November 24, 2011. Thank you to all of our readers! What we’re most thankful for, obviously, is all of you. The post Comic: Thanksgiving Day In Ad City appeared first on AdExchanger.

In honor of the Thanksgiving holiday, we’re taking a moment to highlight some things the media industry can be thankful for. Let’s not be coy: it hasn’t exactly been daisies and roses this year. Publishers had to deal with AI companies freely gobbling up their content, declining (or at least stagnant) referral traffic from search

Berat Oguz, CEO, Playable Factory The constant bombardment of stimuli from digital devices has caused huge challenges in capturing and retaining consumer attention. Marketers, therefore, must change their approach and adapt advertising strategies to engage with audiences more effectively. Playable ads are emerging as a powerful solution to this challenge. They offer a far more

Call it a Glitchmas miracle. Maybe. At long last, Meta appears to have resolved a glitch in its ad platform that prevented new financial services advertisers from running campaigns, according to three UK-based agencies, one affiliate network and two financial brand advertisers, all of whom spoke with AdExchanger on condition of anonymity. But how big

As the deprecation of third-party cookies accelerates and consumer demand for privacy intensifies, brands need new ways to reach their ideal audiences. Enter retail media, a rapidly growing channel offering a lifeline in a privacy-first world. Retail media gives brands an unprecedented opportunity to connect with consumers at the moment they’re ready to buy. But