Marketing

Demure this, Brat Summer that.  If it seems like “extremely online” culture is showing up in mainstream marketing outside of social media, — that’s because it is, according to agency execs. Social media trends are infiltrating other media channels as is the language that originated on social feeds. “This appears to be the next evolution in […]

Roblox has quietly become one of the biggest games in the world, with nearly 400 million users logging into the metaverse platform on a monthly basis. This year, brands are taking full advantage. The rise of Roblox as a marketing tool has been readily apparent this year at annual industry events such as IAB PlayFronts,

This story was first published by Digiday sibling WorkLIfe Developers don’t want to find themselves spending a significant amount of time on repetitive, thoughtless tasks. GenAI is helping them get out of that spot.  Specifically, at Amazon, developers previously reported that 70% of their time is spent on tedious and repetitive tasks rather than coding.

The latest media trends, defined This summer — or the past several years for that matter — has been anything but peaceful in the world of digital media. And amid all of the breaking news, a slew of new vocabulary terms emerged with or without clear definitions. Fear not, though! Here’s the latest guide to

Connected TV (CTV) ad spend is rising, but broadcasters would like it to speed up. Warner Bros. Discovery is rolling out a first-party data platform across its international media portfolio — including CNN, Max, discovery+ and Eurosport in Europe, the Middle East, Africa, Asia Pacific and Latin America — in a bid to tempt advertisers

A fall campaign starring the “Rush” singer puts a focus on movement enabled by baggy denim, part of a rebound in ‘90s style trends.

Kenneth Suh, Chief Strategy Officer, Nexxen Sports and streaming seem to be everywhere of late — at the upfronts, dominating the news and landing mentions on major companies’ earnings calls. They’re practically inescapable, and the subsequent convergence of sports and streaming is reshaping how fans access and experience live events. Major platforms, including Netflix, Apple,

When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go again.” As the chief digital officer of Colgate-Palmolive, a big part of King’s job has been to evangelize the need for cookieless prep, which is hard to do without the urgency of a deadline. And

More than half of marketers view CTV as the most critical consumer technology and media trend, according to Mediaocean’s 2024 H2 market report.