Marketing

The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding company’s proprietary data.

Doug McLennan, senior director of product management, Experian For a long time, data buyers enjoyed a small set of large-scale data marketplaces that offered a wide array of audiences, making it easy to load up on whatever they needed in one place.  But as data strategies have matured, so have buyer expectations. Privacy regulations, signal

Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, who Netflix refers to as members. Just hearing that “ta-dum” sound can elicit a “Pavlovian response” from viewers, AdExchanger Executive Editor Sarah Sluis said during a fireside chat with Netflix’s new VP of Advertising Nicolle Pangis.

Around 15 years ago, Taz Patel was slinging pop-under ads at Interclick before it was acquired by Yahoo. Now he’s head of advertising at Perplexity, the generative AI startup – valued at $9 billion – that’s angling to disrupt the search engine market and drink Google’s milkshake. It’s a very different vibe. “The thesis is

Once considered the “old reliable” next to programmatic advertising, contextual targeting is having a resurgence – and this time, it’s powered by AI. AI is redefining how contextual targeting works, making it smarter, more scalable and more effective. And the timing couldn’t be better, as marketers navigate a landscape increasingly shaped by privacy regulations and

The world feels more unmoored than ever, and, predictably, the ad dollars are pulling back in kind. Marketers have been murmuring about it for weeks. The whiplash of trade tariffs, the slow grime of inflation and the lingering chill of last year’s rate hikes have left them wary, hesitant to commit dollars in a landscape