Creators and influencers played a significantly larger role in this year’s U.S. election compared to years past — from involvement at the White House creators conference to the battle of the candidates on the biggest podcasts. This political cycle, election campaigns increasingly leveraged influencer strategies, particularly through long-form podcasts on YouTube and Spotify and short-form […]
Most sizable agencies have either acquired influencer agencies and platforms or grown those technology or talent offerings in-house, which begs the question: Who could make a move at this point, and will they continue to build or buy? Now with larger influencer shops gaining traction, as well as more consolidating across the creator economy, certain
Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates Read More »
Related Insights Google on Trial Google is facing a potential breakup; what are the likely outcomes? Read More In a vice-like antitrust bind, Google and the U.S. Justice Department are preparing to present closing arguments in the ad tech antitrust case today (Nov. 25), rounding off one of the most arduous months in industry history.
Google’s ad tech empire rests on how well it can make these key arguments Read More »
This story was originally published on sister site, Modern Retail. TikTok is letting some creators add product links from third-party affiliate networks, including Amazon, Walmart and Target, directly to their posts through a new integration. TikTok hasn’t posted about the integration on any official channels, but creators who were invited to participate posted about it
As Netflix dives further into games, the company is using Roblox to get its original properties in front of more eyes. Netflix’s “Nextworld” Roblox experience — a virtual world filled with characters, settings and mini-games from Netflix shows and films such as “Stranger Things,” “One Piece” and “Rebel Moon” — launched in May. Since then, the streaming
Why Netflix is using a Roblox world to promote “Cobra Kai” and other releases Read More »
As the retail media arms race continues, Walmart has strengthened its foothold, and, in doing so, it’s also stepped further out of Amazon’s shadow. Global retail media spend is expected to surpass $150 billion this year, according to the World Advertising Research Centre’s latest forecast. Of those dollars, Amazon still holds the lion’s share. But,
When it comes to drama, the Real Housewives of Salt Lake City are always going to give it to you straight, with no sugar. But on this rare occasion, the ladies are getting sweet by rolling out a special partnership with the iconic New York ice cream chain, Van Leeuwen. A new limited-edition flavor, “The…
Bravo and Van Leeuwen Scoop Up Fan Engagement With Real Housewives Ice Cream Read More »
The attention market is heating up, leading to an arms race as platforms build attention measurement offerings to meet growing advertiser demand. Ad verification platform DoubleVerify (DV) has been riding the trend for years. It launched its Attention Lab in 2022 and named a dedicated SVP to head up the initiative last year. It also
Rumor: DoubleVerify Is Interested In Acquiring Lumen Research Read More »
A transition would not be smooth or quick, experts cautioned, since so much ad activity and so many ad products are closely tied to the browser.
Why Google’s potential Chrome sell-off could sow fresh marketing disruption Read More »
In a cultural play, the Pernod Ricard brands collaborated with the pop star behind song-of-the-year contender “Espresso” on a cocktail kit.
‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter Read More »
