Marketing

The MarTech landscape is rapidly evolving, with innovative startups emerging to challenge the dominance of established players. As brands increasingly seek personalized, data-driven marketing solutions, these agile companies are harnessing new technologies to provide smarter, more efficient tools for engagement, data enrichment, and customer experience.  In the next five years, these seven MarTech startups are…

Google maintains its AI overviews are a boon for web traffic. Plus, there’s more than one way to combat fake reviews.  The post AIO? More like, “Ehh, I Owe You Nothing”; Passing A (Regulatory) Review appeared first on AdExchanger.

As client demands grow more complex and timelines shrink, agencies are turning to new AI-powered research tools to streamline workflows and supercharge insight development. In recent months, tech giants and startups alike have released new “deep research” tools that are already helping teams within holding companies and indie shops to move faster, think deeper and

In this saturated market, brands are hoping new mascots will tickle consumers’ nostalgia and help them stand out from the competition. In the last few months, Domino’s pizza launched Mac Scott, a penne-shaped mascot, fast-casual restaurant chain Cava rolled out Peter Chip, a pita chip with googly eyes, and candy brand Hi-Chew introduced Chewbie, the

Subscribe: Apple Podcasts • Spotify For an industry expected to rake in nearly $62 billion U.S. ad dollars this year, or about 18% of digital ad spend, per eMarketer’s reporting, only one thing seems to be certain when it comes to retail media networks — and that’s uncertainty. No doubt, retail media is booming. But

Marketers have to move on from their  “decision paralysis.” With President Trump’s sweeping tariffs taking effect last week, and an additional 50% tariff threat to China yesterday plunging the stock market, companies are now tasked with the short order effects of the tariffs: Understanding how their brands will be impacted, what the increased costs will

Something is amiss in India, when it comes to the media agency landscape.  By now you’ve most likely heard of mid-March raids by the Competition Commission of India’s on the offices of all of the agency holding companies operating in the country, as well as a few independent media agencies. Holding companies raided include GroupM,

After years of lamenting the decimation of Facebook referral traffic, some publishers are starting to see that traffic return this year. It’s nothing like the heyday of Facebook referral traffic in the late 2010s. But this new wave of growth is noteworthy, according to five publishing executives. Facebook referral traffic quadrupled in March 2025 compared

Forget the race to the bottom. The digital ad industry is in a “flight to quality,” according to Freestar CEO Kurt Donnell. One reason why is because publishers can now work more closely with the buy side via direct DSP connections, such as The Trade Desk’s OpenPath. Freestar integrated OpenPath for its publisher ad network’s