Marketing

Supply path optimization needs optimizing.  The umbrella term for programmatic ad-buying upkeep has been around for more than a half-dozen years. In that time, SPO has increased in importance. Programmatic reselling has become more rife, ad tech has become more commoditized, and last year’s MFA mania called into question how much insight – not to […]

As Australia sets a social media ban for teens next year, creators and agencies are refining their creator content strategies and targeting practices there as it could impact billions of dollars in creator revenue. “It’s a significant shift that could redefine how brands engage with audiences and how social platforms operate,” said Jessica White, vp

Libie Motchan wants more transparency from Meta.  Motchan, the co-founder of a direct-to-consumer orthotics brand, Fulton, that has prioritized Facebook and Instagram ads to help build its business, is trying to figure out why her brand has been flagged as part of Meta’s upcoming policy change for health and wellness brands. Communication with the platform

This WTF guide, sponsored by Blis, explores how geo-based omnichannel measurement works, what it looks like and its benefits to advertisers. 01 WTF is geo-based omnichannel measurement? Marketers need a long-term solution for cross-screen measurement that delivers the results advertisers are accustomed to without getting lost in siloed inefficiencies or proxy metrics. As new programmatic

A new partner program that allows agencies to integrate Mediaocean’s solutions follows the firm’s acquisition of Innovid last month.

The fan connection app is appealing to the masses with a new onboarding policy that has resulted in over 155,000 Cameos over the last 18 months.

The beauty brand’s 3D online experience allows members of its loyalty program to shop holiday product drops and access exclusive coupons.

This year, Black Friday stretched on for days and days. And the retail holidays is evolving in other ways, as online shopping takes over. The post Don’t Discount Black Friday appeared first on AdExchanger.