A new pact with EA Sports will put the home improvement retailer’s rewards program front-and-center in titles like Madden and College Football.
Lowe’s bets on sports video games to drive up Gen Z brand loyalty Read More »
When Executive Chairman Peter Liguori kicked off VideoAmp’s “Vampfront” presentation on Tuesday by encouraging more people to sit in front with a joke – that contrary to the popular idiom, he does bite, actually – of course I started thinking about my favorite pop culture vampires. The post VideoAmp’s Vampfront Event Proves The Measurement Company
VideoAmp’s Vampfront Event Proves The Measurement Company Is Out For Blood Read More »
Two-thirds of Gen Z travelers use social media for inspiration and 52% of consumers overall would consider visiting a place featured on screen.
The social traveler: Here’s what the numbers say Read More »
The current threat to Meta of a potential enforced breaking-up of the company will move into an important phase on April 14, as the Federal Trade Commission’s antitrust trial against the social media giant begins in Washington. The legal battle challenges Meta’s historic acquisitions of Instagram and WhatsApp, and could have significant implications for marketers…
Meta breakup threat: What marketers need to know Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Nothing Is Certain Except … appeared first on AdExchanger.
Comic: Nothing Is Certain Except … Read More »
A German appeals court recently ruled that major social ad platforms may not suspend or deactivate accounts without notice. Plus, the Yahoo DSP business is potentially up for sale. The post Brought To Account (Finally); Yahoo Considers An Ad Tech Exit appeared first on AdExchanger.
Brought To Account (Finally); Yahoo Considers An Ad Tech Exit Read More »
President Donald Trump’s tariffs are already warping the outlook for ad spending, casting a long, uncertain shadow over the year ahead. The full impact remains to be seen — especially since he delayed most tariffs for another 90 days — but early projections point to a market that’s already bracing for impact. Magna’s latest forecast
The cost of tariffs visualized: What 5 charts say about the future of ad spend Read More »
Related Insights The Programmatic Publisher The outlook for ad tech M&A in 2025 Read More Earlier this week, Digiday reported that parties were trying to engineer a divestment of Yahoo’s demand-side platform, but who would buy such an asset, especially in this market? Now that the hard yards of reporting have been done, it’s time
Ad Tech Briefing: How much could Yahoo’s DSP sell for — and to whom? Read More »
The complaint that advertising isn’t focused on originality is a common one. Every few years, conversations about when the creative was wild and innovative resurges. What’s different now is that creatives have even more threats to their livelihoods — the rise of AI, the rush to follow trends on social, squeezed budgets and now tariffs.
Confessions of a senior creative on why advertising can’t let originality die Read More »
Wall Street may be breathing a sigh of relief over the 90-day tariff pause but marketers aren’t joining the celebration. They’ve seen this movie before — temporary reprieves followed by fresh volatility. It’s precisely why they’ve been demanding more flexibility in their media deals, especially in the fast-shifting terrain of retail media. That’s the real
Retail media was built for growth. Now, it’s being rebuilt for risk Read More »
