“Save the Planet” flips the script on ads about protecting the Earth, arguing what Dodge is really protecting people from is “lame” rivals.
Dodge rips into ‘soulless’ EVs to introduce all-electric Charger Daytona Read More »
Retail media has taken over the business end of the retail industry. Advertising revenue is attractive for nearly any company with strong first-party data, especially grocery stores and pharmacies that carry many of the best-known consumer brands. But with advertising, there are always trade-offs. Recent changes to the offline and online shopping experience – from locked
Will Retail Media Ruin Retail? Read More »
Perplexity announced today it has added more than a dozen new media companies to its publisher program, including Blavity, Gear Patrol, The Independent, Lee Enterprises, Los Angeles Times and MediaLab. Jessica Chan, who became Perplexity’s new head of publisher partnerships in September, spoke to Digiday about the five-month-old program, what it offers, and what’s in
Q&A with Jessica Chan, Perplexity’s head of publisher partnerships Read More »
CTV advertising is experiencing a power shift as original content manufacturers (OEMs) position themselves at the intersection of audiences, advertisers and content providers. In the eyes of advertisers, OEMs have risen in importance by including built-in FAST channels on their devices, combining subscription services and opening up their home screen to advertisers. By offering free,
Driving Innovation: How OEMs Are Redefining The CTV Ecosystem Read More »
An extension of the brand’s “Pause is Power” platform, the contractual provision allows athletes to focus on mental health without losing sponsorships.
Why Powerade is letting athletes pause partnerships to prioritize mental health Read More »
Fans of the Kellanova brand can detail their college football fantasies online for the chance to win an on-field wedding or a shot at broadcasting live.
Cheez-It adds absurd ‘fantaseez’ to college bowl game playbook Read More »
After a record-breaking season, the WNBA’s winning streak continues. A new report from data analytics firm Morning Consult, which tracks how consumers perceive thousands of brands each day, reveals no brand’s reputation rose more throughout 2024 than the WNBA’s. “It’s rare that a sports league ever makes any type of ranking that we put out,”…
No Brand Experienced More Growth In 2024 Than the WNBA Read More »
Ecommerce and DTC marketers may be overrelying on YouTube and Meta for advertising. Plus, song recognition technology is becoming a problem. The post Can Meta Or YouTube Still Get You There?; Not So Routine After All appeared first on AdExchanger.
Can Meta Or YouTube Still Get You There?; Not So Routine After All Read More »
The curation buzz is no longer just talk — it’s shaping the market, especially in M&A. Case in point: Experian snapping up Audigent. The data broker announced the deal yesterday, but stayed tight-lipped on the price. A former Audigent insider, however, pegs the valuation at somewhere between $200 million and $250 million. This estimate was
As the movie business struggles to return to pre-pandemic box office attendance levels, a few of the cinema ad firms are collaborating to make their inventory available programmatically. Screenvision Media and Spotlight Cinema Networks have formed the Cinema Programmatic Alliance, which aims to make their inventory available to advertisers and agencies placing dollars through programmatic
Cinema ad firms – save one – consolidate their programmatic offerings Read More »
