More Like The Shade Desk For years, The Trade Desk has been lionized as an untouchable titan of ad tech. But that narrative is shifting, Digiday reports. TTD’s failure to meet its Q4 revenue guidance opened a floodgate of criticisms against the company. And buyers are increasingly throwing shade at the platform’s new Kokai user […]
The Industry Turns On The Trade Desk; DOGE’s Cuts Impact Government Ad Spend Read More »
DoubleVerify has unveiled policy and product updates as part of its News Accelerator program to reduce the impact of keyword blocklists on publishers. These developments come amid high-profile criticism of ad verification technologies in successive reports in recent months and, more recently, growing competition in the space. DoubleVerify will now restrict keyword blocking to
DoubleVerify overhauls its keyword-blocking policies Read More »
The lines between a Hollywood celebrity and content creator are blurrier than ever, which is shifting the way agencies and brands approach influencer marketing. In the current marketing landscape, it comes down to prioritizing the partner and most effective brand ambassador, according to influencer marketing agency execs. While there might have been a clearer distinction
Nvidia GTC (GPU Technology Conference) 2025 is taking place this week in San Jose, Calif., and the giant chip manufacturer has unveiled a range of AI capabilities across a range of industries, with marketing companies like Accenture and S4 Capital’s Monks both showcasing their partnerships. On Tuesday’s keynote, Nvidia CEO and founder Jensen Huang detailed
The Rundown: Nvidia’s GTC showcases new AI capabilities that span many industries Read More »
This article was first publish by Digiday sibling WorkLife As AI remakes virtually every industry and everyone’s way of working, laid-off professionals in Big Tech are discovering that their skills are in hot demand in some of the most unexpected places — and HR people searching for tech talent are reaping the benefits. The tech
From code to the cockpit: Big Tech expats chart bold new career paths Read More »
Marketers and agencies are grappling with divisions over who exactly controls retail media spend, seemingly causing a trickle-down effect on how retail media deals are brokered. The rise of retail media networks has happened fast. By 2028, retail media is expected to account for almost a quarter of all U.S. media spend, according to eMarketer.
As retail media booms, lines blur between performance and brand marketing budgets Read More »
This week’s Media Briefing looks at six publishers’ 2024 earnings reports and latest earnings calls to look at how their businesses fared last year, compared to 2023. The gist is, most of them saw advertising revenue rebound and subscriptions continue to grow year over year. Some publishers see a rebound in digital ads and subscriptions
It took two bitter lawsuits and the airing of a lot of dirty laundry, but LG Ads is finally on track to go public by the end of Q2. And when it does, Ashish Chordia knows just what’s he’s gonna wear. A branded Alphonso t-shirt, which he’s been saving for over a decade for that very
Whoever coined the term about herding cats probably knew what it was like trying to get dozens of ad agency partners around the world to work together. Mark Zomick, Colgate-Palmolive’s senior product manager for global information systems, spent most of his career at agencies, including at GroupM and Zenith, before moving to the brand side.
How Colgate-Palmolive Got All Of Its Agencies To Report The Same Data Read More »
We know what you’re thinking: Not another newsletter about ad tech and platforms. Fair. There’s no shortage of industry updates flooding inboxes, all offering variations on the same headlines. But the Ad Tech Briefing is something different. This isn’t just a rehash of the week’s events. It’s a space where our reporters, led by Digiday’s
