Sociable: Court Rejects TikTok’s Effort to Negate US Sell-Off Bill
The end of TikTok in the U.S. could be as soon as January 19, 2025.
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Marketing
J. Crew taps Skims marketer as CMO to boost cultural relevance
Julia Collier helped turn Kim Kardashian’s Skims into a trendy name with moves like striking its first major sports sponsorship last year.
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Campaign Trail: Lavazza’s coffee-serving robot dreams of la dolce vita
To establish itself as a global brand with Italian DNA, Lavazza enlisted a cute robot — and former “Office” mates Steve Carell and John Krasinski.
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Unlikability Could Be Your Brand’s Secret Weapon
Cue the scene: me, 14 years old, sitting in the bleachers at my middle school dance. Not one girl wanted to dance with me. I couldn’t figure it out. I had what I thought were top-tier dance moves. But there I was, sulking in a dimly lit corner, on the top row where no one…
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True Crime Podcasts Can Win Advertisers – As Long As The Discourse Stays Civil
True crime podcasts are incredibly popular with listeners. But they’re a hard sell with advertisers. Roughly one quarter of the most-listened-to podcasts in the US are in the true crime genre – the most of any genre, according to a 2023 study by Pew Research. And 34% of American podcast listeners say they regularly tune
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Will Social Video Kill The TV Star? Vevo Exec Rob Christensen Says It’s Complicated
Music video network Vevo has evolved a lot in six years. After shutting down its consumer-facing website and mobile app in 2018, it embraced CTV with its own free ad-supported channels for different music genres, including pop and country. Rob Christensen joined Vevo in 2019 as EVP of global sales and to oversee its FAST
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Comic: Every Time A Bell Rings, An RMN Gets Its Wings
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Every Time A Bell Rings, An RMN Gets Its Wings appeared first on AdExchanger.
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Don’t Hold On Holdcos; Is It Based To Be Principal-Based?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Why Holdcos Are Letting Go Thursday was busy at Interpublic Group. First, IPG sold Huge, one of its two major digital agencies, to a PE firm, and put the other, R/GA, up for sale, Ad Age reports. Then IPG announced its acquisition of
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Digiday+ Research: The state of social media marketing (spoiler: Instagram came out on top in 2024)
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. This year has marked yet another in which social media has been a dominant part in the conversations about marketers’ strategies and spending. To find out just how the year turned out for the various platforms, Digiday+ Research looked
AI Briefing: Amazon’s new Nova models boost AI model efficiency, accuracy and variety across AWS
One of the most buzzy bets in Las Vegas this week had nothing to do with poker or slots. At the AWS Reinvent cloud conference in sin city, Amazon debuted a suite of six foundation models called Nova. The new models include a text-to-text model designed for speed, and three multimodal models that can understand