Marketing

Two of agency network Plus Company’s agencies are joining to expand their influencer marketing offerings this month, Digiday has learned. Plus Company’s global communications agency Citizen Relations and full-service ad agency Mekanism are launching Performfluence, an influencer marketing solution that combines brand building with performance marketing. Performfluence is offered by both firms through its digital […]

Having cut creator and influencer partnerships with most of the major platforms over the last year, Omnicom Media Group has aligned with Snap — while generating research that shows Snap creators have a strong likability factor that could resonate well with clients.  Omnicom Media Group’s no-longer-so-new-but-new-in-name influencer marketing agency Creo is partnering with ​Snapchat’s​ Snap

This week’s Media Briefing looks at how Dow Jones is incorporating generative AI tools into its ad ops workflows. AI-assisted ad ops Microsoft pays publishers, publishers put up paywalls and more AI-assisted ad ops Preparing a media plan in response to an advertiser’s proposal request takes time, takes thought and — given the stakes involved

If there was any doubt left, Amazon’s latest pitch to U.K. advertisers clears it up: Video is where the company is steering ad dollars, and that’s not shifting anytime soon. The message came through loud and clear at its upfront presentation tonight (Oct. 2), where Amazon put Prime Video’s reach front and center. For the

Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits. But let’s back up. Last week, the IAB Tech Lab released its new OpenRTB standards, but with a caveat.

Outbrain is doubling down on its pivot to video – and its pivot to courting brand budgets. The company is unveiling a new TikTok-inspired vertical video feed for publisher mobile sites that will appear at the bottom of articles. The new solution, called Moments by Outbrain, is currently in beta. Axel Springer and Fortune are

Attention measurement is coming to out-of-home (OOH) advertising. Billups, a managed service agency that specializes in OOH and develops in-house ad tech, is making its attention measurement solution and a related analytics dashboard available for general use. The solution, announced on Wednesday, measures attention for traditional OOH inventory, such as static billboards, as well as