Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the Whopper jingle.
Burger King poaches Applebee’s CMO to build on modernization plan Read More »
The brand’s sponsorship includes an endorsement deal with incoming rookie Paige Bueckers, who is expected to be selected first in tonight’s draft.
Ally’s WNBA deal brings it closer to gender parity in sports media spend Read More »
Every organization that has installed a marketing mix modeling solution today wants to be more data-driven. Modern CMOs, marketing analytics leaders and media leaders know marketing is an investment, which must have demonstrable ROI. And they know using data to figure out what’s working and what isn’t is crucial to ensuring waste is controlled. Yet,
Why Traditional MMM Fails Marketers – And What To Do About It Read More »
Known for serious roles such as Logan Roy in “Succession,” the actor ditches the boardroom to enjoy the beach and tells consumers to “Clock off!”
Malibu encourages work-life balance in new ad starring Brian Cox Read More »
Which music concepts are hitting the right notes for video creators and marketers today?
How 3 music trends are boosting video marketing campaigns right now Read More »
ADWEEK is launching a new podcast Adspeak to bring to life the biggest stories that will help make sense of the advertising industry, how it works, and the people pulling the strings.
ADWEEK Launches Adspeak: A Podcast Taking You Inside Our Biggest Stories Read More »
You know that old saw about how regulators aren’t technical and don’t understand how online advertising works? Yeah, that’s not a thing anymore. Regulators, and the plaintiffs’ bar for that matter, are more than comfortable poking around in the weeds. It’s actually quite easy for them – for anyone really – to verify whether a company is
To Put It Plainly, Don’t Become A Target For Plaintiffs’ Attorneys Read More »
The rest of the world is still preparing its tariff countermeasures. Plus Google has started inserting links to new Google searches into AI overviews. The post A Levy Here, A Fine There; The Perfect Google AI Search Response appeared first on AdExchanger.
A Levy Here, A Fine There; The Perfect Google AI Search Response Read More »
Google built its empire on media dollars. Now, it’s eyeing the other side of the equation — creativity — with AI as its way in. The signs have been piling up over the last 18 months but the clearest signal yet came last week at the annual Google Cloud Next. In Las Vegas, the giant
How Google is using the cloud to pitch creative AI tools Read More »
Subscribe: Apple Podcasts • Spotify Being stuck in the middle isn’t just a metaphor — it’s daily life for the sandwich generation. These are the working parents juggling the care of kids while also supporting aging parents, and it’s a lot. Between the rising costs of childcare, senior care and just everyday life, the pressure
