Fresh off an onstage appearance at last week’s Digiday Programmatic Marketing Summit in Nashville, Mary Ann Pruitt, CEO and founder of independent media agency Mosaic Media expounded on what she sees as the growing strength of independents against their bigger and better-armed holding company competitors. One singular reason she believes this shift is happening is […]
This story originally published on sister site, Modern Retail. This past Thanksgiving week, furniture and home decor brand CB2 used artificial intelligence as part of its text messaging marketing campaigns. Over the busy holiday sales periods like Black Friday and Cyber Monday, when so many retailers are trying to reach customers, the more targeted messages
AI personalization played a bigger role in this year’s Black Friday and Cyber Monday Read More »
If “Austin Powers” supervillain Dr. Evil wanted to hold the world ransom for $100 billion, the global advertising industry might actually be able to afford it – at least, according to GroupM’s end-of-year forecast. The post Global Ad Revenue Cracks The $1 Trillion Dollar Mark In 2024 appeared first on AdExchanger.
Global Ad Revenue Cracks The $1 Trillion Dollar Mark In 2024 Read More »
Next year’s ad spending forecasts echo a familiar story: growth, but with a slower tempo. It’s an outlook that has come to define the post-pandemic ad economy, a far cry from the boom days when spending surged on the back of unexpected, chaotic tailwinds. How much this slowdown bites depends on the source, but one
2024 was a trillion dollar year that signals slower days ahead Read More »
The end of TikTok in the U.S. could be as soon as January 19, 2025.
Sociable: Court Rejects TikTok’s Effort to Negate US Sell-Off Bill Read More »
Julia Collier helped turn Kim Kardashian’s Skims into a trendy name with moves like striking its first major sports sponsorship last year.
J. Crew taps Skims marketer as CMO to boost cultural relevance Read More »
To establish itself as a global brand with Italian DNA, Lavazza enlisted a cute robot — and former “Office” mates Steve Carell and John Krasinski.
Campaign Trail: Lavazza’s coffee-serving robot dreams of la dolce vita Read More »
Cue the scene: me, 14 years old, sitting in the bleachers at my middle school dance. Not one girl wanted to dance with me. I couldn’t figure it out. I had what I thought were top-tier dance moves. But there I was, sulking in a dimly lit corner, on the top row where no one…
Unlikability Could Be Your Brand’s Secret Weapon Read More »
True crime podcasts are incredibly popular with listeners. But they’re a hard sell with advertisers. Roughly one quarter of the most-listened-to podcasts in the US are in the true crime genre – the most of any genre, according to a 2023 study by Pew Research. And 34% of American podcast listeners say they regularly tune
True Crime Podcasts Can Win Advertisers – As Long As The Discourse Stays Civil Read More »
Music video network Vevo has evolved a lot in six years. After shutting down its consumer-facing website and mobile app in 2018, it embraced CTV with its own free ad-supported channels for different music genres, including pop and country. Rob Christensen joined Vevo in 2019 as EVP of global sales and to oversee its FAST
Will Social Video Kill The TV Star? Vevo Exec Rob Christensen Says It’s Complicated Read More »
