Marketing

Every election season, publishers lose out on billions in digital ad dollars to programmatic middlemen – but sell-side curation could help change that calculus. On Monday, supply-side platform OpenX launched a new curation and targeting solution specifically for political campaigns together with data provider Givsly. Rather than traditional party affiliation data, the tool allows political advertisers […]

There’s a serious privacy risk quietly hiding inside “helpful” AI agents. As enterprise platforms rush to add conversational bots into workflows, they’re also inadvertently giving those agents broad access to sensitive information – and, in some cases, letting bots chat freely in a way no privacy or marketing team would ever approve. This is exactly

What’s the deal with viral apps?; Dentsu and WPP are off of OpenPath; and AI coding has its downsides. The post Can Media Buyers Learn Organic Tricks?; The New Holdco Defaults appeared first on AdExchanger.

This story was originally published on sister site, Modern Retail. Walmart customers who use the company’s Sparky AI-powered shopping assistant have an order value that’s about 35% higher than those who don’t, newly appointed Walmart CEO John Furner said in the company’s fourth-quarter earnings call Thursday morning. Sparky is a shopping assistant housed in the

Walmart Connect doesn’t seem to want to just be seen by the market as the best retail media network anymore, but a top overall ad business. There are already indicators of this new posturing: Walmart has been aggressively pulling its ads business upstream with more off-site ad opportunities and conversational AI agents — à la

While the world of marketing and media keeps a close eye on the Big Three holding companies — can Publicis keep up its impressive winning streak? How else can Omnicom wring value out of the IPG acquisition? Can Cindy Rose successfully reverse WPP’s downward trajectory? — something just went down in Japan that is expected

Worries over whether the changing dynamics of search marketing will affect major brands have finally reached the boardroom. In several earnings calls this month, executives at high-profile advertisers like Airbnb and Expedia fielded questions from analysts over the impact of generative AI chatbots or Google’s AI Overviews feature on their businesses. It’s a sign that alarm

Meta may be automating more of the tasks agencies once handled but it’s not ready to sideline them altogether. The tech company is pitching a new agency team to independent agencies, according to three agency execs who are familiar with the situation. Dubbed the “Agency Growth Collective”, the move is framed as a way for

The $100 million whistleblower lawsuit Richard Foster filed against WPP last November is back in focus. New court filings — including WPP’s motion to dismiss and exhibits that place Foster’s own internal documents into the public record for the first time — have added significant texture to both sides of a case that initial headlines

The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and the ripple effects of policy decisions. The post Gold Medal CTV appeared first on AdExchanger.