Marketing

In a bid to associate themselves with the vanguard of professional practice, marketers are ever-eager to embrace new technologies, though in highly regulated sectors, the shock of the new has a little extra resonance. Intuitively, healthcare advertisers are among the most conservative, as the downside risk of getting marketing wrong is materially higher than for […]

This week’s Media Briefing looks at whether the era of quietly charging subscribers different prices for the same news subscription may be coming to an end, as a lawsuit over “surveillance pricing” and new legislation in New York put publishers’ subscription pricing tactics under fresh scrutiny. WTF is “surveillance pricing” for subscription publishers? Google threatens

CEO Jeff Geheb believes his team can compete with consulting giants like Accenture and Deloitte

As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to

Every channel in your plan quietly forces a trade-off. Search and social are easy to target and measure, so they win the budget, but they do their best work at the bottom of the funnel, right before the sale. Awareness channels reach people earlier, when it can still change the outcome, but they are blunt

Moreno will join Schultz on CEO Mark Zuckerberg’s leadership team.

From marquee panels to late-night conversations on the terrace, here’s everything that made ADWEEK House the place to be on the Croisette.

The NBA legend and entrepreneur has some advice for marketers.