The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO Ryan Harwood explains.
VaynerX’s new agency wants to help brands master the attention economy Read More »
Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV audiences over raw scale.
Albertsons injects fresh retail media data into YouTube advertising Read More »
Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount and Amazon Prime Video.
IAS touts ‘linear-like’ transparency with CTV ad measurement solutions Read More »
During what many have termed a sallow period for mergers and acquisitions in the ad tech space, Pinterest’s 2026 purchase of tvScientific stood out as a highlight, and the social platform is now activating it with a CTV ad launch. Pinterest today announced that advertisers can purchase the social platform’s audiences on third-party CTV properties,
Pinterest debuts audience extension offering on CTV Read More »
If advertising on ChatGPT is going to be funded largely by search ad dollars, which some marketers are already anticipating, then Adthena wants to make sure it has the tech in place to help advertisers make that shift. Its new ChatGPT AdBridge tool does this by turning clients’ existing Google Ads accounts into ready-to-run ChatGPT
Advertisers are flying blind on ChatGPT ads — Adthena wants to change that Read More »
Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience data for CTV ad targeting. The post Pinterest Is Ready For Its CTV Debut appeared first on AdExchanger.
Pinterest Is Ready For Its CTV Debut Read More »
Nielsen announced a new outcomes-based measurement capability called Predictive Sales Lift. The feature is designed to help media buyers predict sales lift and incremental revenue for video ad campaigns they run via the company’s comprehensive measurement platform, Nielsen One Ads. The post Predictive Analysis And Performance Go Hand In Hand appeared first on AdExchanger.
Predictive Analysis And Performance Go Hand In Hand Read More »
If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal launched the PayPal Ads ID, a new identity product tied to PayPal and Venmo’s customer base. The most important thing to know about the ID, according to Dan Robbins, head of growth and strategy for
Even PayPal Ads Has Its Own ID Now Read More »
Soccer stars, DJ Diplo and creator Marlon Garcia feature in a new ad that reimagines the brand’s “Live. Fit. Go.” slogan as “Live. Fit. Goal.”
Celsius unites sports, music and culture ahead of soccer-centric summer Read More »
Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel.
How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners Read More »
