Marketing

At POSSIBLE 2026, conversations about AI went beyond the typical talking points about how much time and money AI can save. AdExchanger had one of those deeper discussions about AI with Domenic Venuto, the indie agency Horizon Media’s chief product and data officer. The post POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those

OpenAI isn’t the only platform rethinking its ads manager. X just rolled out what it’s calling the biggest overhaul of its advertising tools in the platform’s history. The revamp, framed invariably as an AI-powered upgrade, is already being deployed globally, with features including retrieval and ranking systems being updated on a rolling basis, as the

Ad tech doesn’t suffer from a shortage of acronyms – but it does suffer from fragmented workflows. Brand suitability provider Zefr is trying to fix some of that fragmentation by using Model Context Protocol (MCP) as the plumbing that connects AI agents to advertiser data and tools, together with an Advertising Context Protocol (AdCP) layer

The agentic era of the internet is well and truly underway, with the accompanying quest on how to monetize it, i.e., the AI ad wars, occurring simultaneously. OpenAI’s advertising pilots in ChatGPT have garnered much of the recent headlines, although the biggest company in adland — that’s still Google, BTW — is likewise evolving its offering. Google

The past year has been momentous for AI search engine ads. That’s partly due to ChatGPT’s foray into advertising. But the big AI search ad platform in action right now is Google, which, on Thursday, announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product

Let’s Make A Deal When marketers select an agency to work with, there’s a chance they’re also selecting a tech provider – they just might not realize it. Many media accounts are tied to specific tech commitments, but the latter isn’t always communicated directly to marketers. It’s a “dirty little secret” in the ad industry,