Marketing

Gaming is the next big ad medium after social, CTV and retail media. That’s according to Electronic Arts’ vp of advertising and sponsorship, Alex Dao, who’s building out their ads business. The unit launched last month and covers brand partnerships and gameplay integrations, ad units in 3D sports simulations, enhanced targeting and measurement capabilities as […]

The mood at Cannes 2026 is complicated — rosé in one hand, existential dread in the other. AdExchanger Editorial Director Sara Sluis sat down with Michael Lehman, President, Americas of Equativ, aboard the company’s yacht to cut through the noise. What they got was a rare thing: a genuinely optimistic take on AI’s impact on

Fox News was the only network with primetime growth in total viewers and the demo.

And the evening ratings for the week of June 22.

July 4th is a reminder that marketing can’t manufacture authenticity.

The platform’s new promotional message highlights the real conversations happening in-app each day and takes subtle aim at artificial intelligence.

The Bear’s final season sold out its sponsorships, but its influence goes well beyond the TV screen for FX and Disney.

It’s a golden era for creatives, and trust remains the biggest non-negotiable.