Marketing

This year’s Digiday Content Marketing Awards finalists showcase the companies and campaigns successfully using content to modernize media and marketing. The standout campaigns reveal how brands are leaning into storytelling to foster emotional connection, while embracing interactivity and collaboration to deepen audience engagement.  From integrating shoppable content to tailoring experiences for niche communities, marketers are […]

You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not happening. Google changed its mind. Going forward, it’ll be business as usual for third-party cookies. “We’ve made the decision to maintain our current approach to offering users third-party cookie choice in Chrome and will

In a rapidly evolving multiplatform viewing environment, audiences are changing how they find and engage with content. Many viewers increasingly gravitate toward streaming platforms or short-form content, expecting enhanced personalization beyond what traditional linear offerings provide. In response, major players, A+E among them, have leaned into innovation while evolving their business models to stay competitive

The anthropomorphic hotel desk bell is promoting savings and travel hacks ahead of the summer rush but arrives as consumer confidence dips.

Do you fancy watching Google argue against a forced breakup of its business in open court? Or maybe you’re more in the mood to see Meta defend itself against allegations that it operates an illegal social media monopoly. Either way, you’re in luck, because you can do both in the very same courthouse. On Monday,

A long-simmering antitrust battle concerning Google’s ad tech business has reached a decisive turning point.  On April 17, 2025, US District Judge Leonie Brinkema ruled that Google violated sections one and two of the Sherman Act. She found that Google monopolized the open-web display publisher ad server market (via DFP) and the ad exchange market

Chalk one up for digital out-of-home. Plus, Even Amazon is responding on the fly to tariff policies. The post Is It DOOH? CTV? Social? RMN? It’s GSTV; Amazon’s Pricing Puzzle appeared first on AdExchanger.