Marketing

Concerned over Substack’s ideological messaging, some creators are leaving — or considering leaving — the platform in 2025. One of those creators is sportswriter Joe Posnanski, who published his final Substack post on March 3. Although Posnanski was successful on Substack, achieving a following of over 47,000 on the platform, he said that his decision […]

A downturn is coming, but the ad industry might talk itself into making it worse.  We get it. The world is a mess. Tariffs are doing the economic hokey pokey, geopolitics are one long anxiety attack, and President Trump is back with his signature brand of chaos. It tracks that 2025 ad spend forecasts are

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Retail media’s moment in the advertising spotlight continues — both for better and for worse. Concern is growing among marketers about transparency in retail media negotiations, and no one quite knows who should control retail media budgets. But at

Another Google core update was completed last Friday, the first one this year — but what it will mean for publishers won’t be clear for a while, if at all. Google’s core updates, which happen multiple times a year, change its search algorithms and systems and have the potential to make or break publishers’ traffic.

Elon Musk is using AI hype to effectively save X from financial oblivion.