The Lunchbox Notes Translator turns candid sentiments into heartfelt messages and is timed to the release of customizable packaging.
Welch’s lets parents use AI to write sweeter messages on fruit snacks Read More »
Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a UserTesting study found.
Most consumers will pay 25% more for their favorite brands, survey finds Read More »
A long-simmering antitrust battle concerning Google’s ad tech business has reached a decisive turning point. On April 17, 2025, US District Judge Leonie Brinkema ruled that Google violated sections one and two of the Sherman Act. She found that Google monopolized the open-web display publisher ad server market (via DFP) and the ad exchange market
Unpacking Google Breakup Proposals: New Rules, New Risks For Marketers Read More »
Chalk one up for digital out-of-home. Plus, Even Amazon is responding on the fly to tariff policies. The post Is It DOOH? CTV? Social? RMN? It’s GSTV; Amazon’s Pricing Puzzle appeared first on AdExchanger.
Is It DOOH? CTV? Social? RMN? It’s GSTV; Amazon’s Pricing Puzzle Read More »
Subscribe: Apple Podcasts • Spotify These past few weeks have been a whirlwind as marketers have started to feel the effects of President Donald Trump’s tariffs. The start and stop nature of the tariffs has brought about uncertainty once again – there’s one thing marketers have come to be certain of in the last five
Tariff turmoil: How marketers are dodging costs and shifting strategy Read More »
For LG, the future of advertising isn’t flashy ad tech or buzzworthy partnerships — it hinges on something far more mundane. The TV menu. The South Korean electronics giant has quietly bet its ads business on turning its smart TVs into the starting point for viewers’ streaming habits. If LG Ad Solutions can make its
In the CTV race, LG Ad Solutions starts at the home screen Read More »
Earnings season has returned and with it a familiar exercise in managing uncertainty. For the first time since President Trump’s administration put sweeping tariffs on imports, the country’s biggest advertisers, retailers, media companies and platforms will be asked a pressing question: What’s the impact? Few have clear answers. The new tariffs are broad, fast-moving and
The language of uncertainty returns with earnings season Read More »
As content creators across the web get swept up into discussions of tariffs and a potential recession, some are adjusting their approach to avoid possible blowback from affected fans. With Donald Trump’s currently-paused tariffs (save China) threatening to send the global economy into a recession, content creators of all kinds are chiming in, regardless of
Two deals stood out during the Q1 wave of consolidation in the ad tech and martech landscape, with activity from agency holding companies piquing interest: Publicis Groupe bought Lotame, while WPP acquired InfoSum. These deals were notable as they represented holding companies writing big checks for ad tech or martech assets — let’s put the pending
What’s the future of data collaboration platforms? Read More »
Marketers may be expecting, and prepared for, chaos but that doesn’t mean it’s easy to navigate yet another round of economic uncertainty — especially when the last one was just a few years ago. The replanning, re-forecasting and expected budget cuts has the marketing community on edge, waiting for the other shoe to drop. While President
Marketing Briefing: How the current chaos affects influencer marketing Read More »
