The new campaign and platform focuses on the diversity of Orangetheory members and ties into a brand strategy centered around encouragement.
Orangetheory introduces brand revamp with ‘Every Reason is the Right Reason’ Read More »
It would probably be fair to call 2024 the year that CTV went programmatic and became a digital performance channel. The post This Year’s CTV Replay: Programmatic, Measurement And Lots Of M&A appeared first on AdExchanger.
This Year’s CTV Replay: Programmatic, Measurement And Lots Of M&A Read More »
Led by Leo Burnett, a marketing relaunch for the Kimberly-Clark brand features animated characters Terd and Yureen alongside its iconic jingle.
Pull-Ups animates potty training reality to reach millennial, Gen Z parents Read More »
Spaceback and Roku are providing advertisers with free 4k, dynamic ad creative for CTV directly from brands’ social media profiles.
Spaceback and Roku unlock CTV advertising for more brands Read More »
How the FLVR social channel has grown into one of the biggest branded food entertainment communities on TikTok.
An ‘anti-marketing’ marketing channel for Gen Z Read More »
Mobile end users are keenly aware of the growing security, fraud and privacy threats when they use mobile apps and demand that mobile brands and enterprises step forward to provide real defences to these threats. This is according to Appdome, a specialist in mobile defence, which has announced the UK results of its fourth UK…
Almost half of UK consumers have experience of mobile fraud, malware or cyber attacks Read More »
Gen Z is the audience everyone’s chasing. Like millennials before them, they sit at the intersection of what’s next and what matters. But this generation is different; they were born into the social media age with instant access to millions. Their influence isn’t just significant; it’s exponential. Brands are laser-focused on capturing their attention because
The PPCCs Of Gen Z Marketing Read More »
AppLovin’s ecommerce advertising beta program has sparked optimism and speculation. Plus, the results of YouTube’s auto-reply program have been mixed. The post AppLovin Isn’t Playing Games; YouTube Prompts Are Prompt, But Off appeared first on AdExchanger.
AppLovin Isn’t Playing Games; YouTube Prompts Are Prompt, But Off Read More »
What a month last week was, right? Omnicom’s proposed $30 billion stock acquisition of rival holding company Interpublic Group caught an entire industry by surprise when the news broke in a report in the Wall Street Journal on Sunday, Dec. 8, throwing the entire journalism world that covers media and advertising into paroxysms of endless
TikTok’s turbulent year in the U.S. barely rattled marketers — until now. As the app enters its final countdown, marketers are taking the ban more seriously than ever because it’s looking increasingly like TikTok, at least in its current guise, is on borrowed time. Earlier this month, the app’s U.S. prospects hit a new low.
Marketers prepare for a world without TikTok as ban nears Read More »
