Marketing

Curation’s biggest problem might be its name. Everyone has a different version of it. Ask an ad tech vendor, and curation is about packaging high-quality inventory for better performance. Ask a data broker, and it’s a vehicle for layering on proprietary audiences. Ask a publisher, and it is a rare chance to reassert some control […]

Despite previously stating it’s an ad-free zone, Substack — like many other platforms before it — is no longer ruling out advertising. “For us, advertising is an interesting business,” Hamish McKenzie, Substack’s co-founder and chief writing officer, told Digiday. “Maybe some way off in the distant future.” Call it a reality check — a realization

Bots get a bad rap, but they’re not all bad. Without web crawlers, for example, search engines couldn’t index new content on the internet. But what is bad is when verification providers, including HUMAN Security, Integral Ad Science (IAS) and DoubleVerify (DV), serve ads to these garden-variety bots – calling into question whether they’re letting malicious

Advanced and generative AI are transforming marketing from fragmented workflows into an engine of profitability and growth. Yet, despite AI’s promise, many in marketing remain trapped in outdated systems that fail to deliver. To fully realize AI’s potential, marketers must move beyond incremental solutions toward a more integrated and intelligent approach. The problem with the

Agency TBWAChiatDay Los Angeles is looking beyond quirky TV ads to drive cultural impact for a new “So Munch More” brand platform. 

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted controversy. Plus, should data privacy be viewed as a badge of honor, or a baseline standard? The post In The Room Where (The Ad Auction) Happens appeared first on AdExchanger.

Attention is not always a good thing. Just ask Barbara Streisand. The post Exploring The Science Of Eye Tracking And Ad Attention appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Ad Tech Startup Hype Cycle appeared first on AdExchanger.

Google is full-steam ahead with AI Overviews. Plus, don’t post AI-generated pictures in the style of Studio Ghibli. The post AI Overviews Across The Atlantic; The Haters And The Generators appeared first on AdExchanger.