Marketing

It seems the debate over branding versus performance, which has picked up in volume since it became clear the pandemic’s effect on consumers wasn’t as long lasting as once thought, is settling into the conclusion that it’s branding and performance. The latest example of this melding of upper-funnel and lower-funnel marketing lies with independent performance […]

This year’s Advertising Week will kick off on Monday in Manhattan. To get ahead of the event, here’s what Digiday predicts will be in and out at the conference. In Holdcos talking up creativity Out Holdcos talking up AI Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing

As major sports brands step up their presences inside virtual worlds, some observers believe that live sports could help push internet users into the metaverse. Following the salad days of 2021 and 2022, the hype surrounding the idea of the metaverse has returned to earth. Years after some individuals spent millions of dollars on non-fungible

CMOs eager for a bigger seat at the boardroom table might finally get their wish. Companies are relearning that while brands take years to build, they can unravel in an instant — just ask Nike. Once the gold standard, Nike’s status is looking shaky thanks to its overzealous push into direct-to-consumer (courtesy of eBay alum

Like many other businesses, Unilever wants to get its brands in front of more gamers — but the consumer goods company is still taking a measured approach as it determines just how much gaming could actually impact its bottom line. The way Unilever talks about its gaming efforts says it all. The company has tripled its

Brands are being forced to reconsider their reliance on third-party cookies. With the transition to a cookieless future, marketers confront new difficulties and opportunities. Is this transformation merely about adopting new tools, or does it signal a deeper strategic shift in how companies engage with their audiences? Aside from the technical challenges, there is the…