When major marketers like Unilever are saying they’re dramatically increasing their ad spending on influencer marketing, the agencies who manage influencer marketing are, naturally, chomping at the bit to get those ad dollars. But when everyone, even more traditional ad agencies, are after brand dollars — in a market where most ad budgets are tightening […]
In this week’s Media Briefing, publishers say that after years of preparing for Google’s deprecation of third-party cookies in the Chrome browser, the tech giant’s u-turn this week felt like a slap. And yet, they say their investment in cookieless solutions and focus on first-party data hasn’t been a waste. Publishers are frustrated but also
This is the Digiday+ Research Data Sheet, a new monthly feature that takes an in-depth look at our survey data in relation to major trends in the marketing and media industries. This month, we look at how publishers are approaching subscription pricing and how subscriptions drive other revenue streams for publishers. “We are subscription first
Digiday+ Research Data Sheet: The state of subscription pricing Read More »
Back in 2022, the term “surveillance advertising” became common parlance at the Federal Trade Commission. But you won’t catch any of the current commissioners or key staff invoking that term anymore. Using pejorative labels, like “surveillance advertising,” for example, “does nothing to help us understand the practice,” said Christopher Mufarrige, the newly appointed director of
The FTC’s New Consumer Protection Chief Plans To Be Objective About Targeted Advertising Read More »
The actor-comedian will host an Ask Me Anything-like discussion on Instagram and stars in a new ad giving a shorter individual a confidence boost.
Axe leans on Pete Davidson’s wisdom to help men level up their rizz Read More »
The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark Zamuner.
Do the upfronts still matter? Read More »
The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official.
What’s next as Google keeps cookies amid challenges to its dominance Read More »
The chain’s first work from Goodby Silverstein & Partners introduces a brand character that speaks to both signature sauces and cool charisma.
Zaxbys’ CMO on breaking through the chicken category with ‘sauce’ Read More »
On Wednesday, Magnite announced plans to merge Magnite Streaming, its ad exchange and SSP, with SpringServe, its ad server and mediation platform, into a single unified product. The post Magnite Is Merging Its SpringServe Ad Server With Its SSP appeared first on AdExchanger.
Magnite Is Merging Its SpringServe Ad Server With Its SSP Read More »
Managing first-party data – and, by extension, your identity strategy – has never been more critical in today’s evolving digital landscape. The landscape has also never been more challenging to navigate. As privacy regulations shift and consumer expectations rise, brands are working to acquire more first-party data assets to enable direct relationships and build more personalized experiences
Who’s Driving Your Identity Strategy? Read More »
